GM Dear RARI Forum
Abstract
Empowering Latin American Artists Through Art with Happ3n XYZ and RARIBLE. A Movement for Social Change Art for Impact [AFI]
Motivation
This proposal aims to outline a strategy to incorporate Latin American artists into RARIBLE. By targeting this region, we aim to encourage artists to foster cultural exchange and take advantage of Latin America’s vibrant artistic community. Through strategic outreach, initiatives on the adoption of RARIBLE and an incubation program where we aim to create a welcoming environment for Latin American artists, teach them the advantages of RARIBLE, its use, display and monetize their work through the sale of their NFTs on RARIBLE and encourage them about using the RARI Chain.
Rationale
This proposal is about union that’s why Happ3n enter to the LATAM scene to make a bridge with this artists and RARIBLE.
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Cultural Enrichment:
Latin America is home to a diverse array of artistic traditions, ranging from indigenous crafts to contemporary visual art. By welcoming Latin American artists onto our platform, we can celebrate and preserve this cultural heritage while fostering cross-cultural dialogue and appreciation. -
Economic Empowerment:
Many artists in Latin America struggle to make a sustainable income from their work due to limited access to global markets and traditional financial infrastructure. By embracing NFT technology, we can provide artists with a new avenue for monetization, enabling them to reach a global audience and retain greater control over the sale and distribution of their creations. -
Market Expansion:
By tapping into the vibrant artistic community in Latin America, we can expand our user base and attract new collectors and investors who are interested in discovering and supporting emerging talent from the region. This expansion will not only benefit individual artists but also contribute to the growth and sustainability of our NFT marketplace as a whole.
Key Terms
Happ3n is a hybrid SocialFi + GameFi platform identifying the necessity to organize the chaos of events and content related to Web3 that emerged daily between platforms such as X, Whatsapp, Zoom, Telegram, Discord, Twitch, among others. So we saw an opportunity to bring a functional solution for identified users as communities, creators and users.
Happ3n provides a safe, streamlined space for event promotion and connection. Users can enjoy and stay informed, while event creators gain valuable metrics about their community audiences and get in NFT Art, Rewards, Badges and premium features.
Our 1.0 version is currently active and launched in Sep 2023 in a first phase to the Spanish-speaking market to validate our idea (MVP) since we faithfully believe that there is continuous unexplored growth in those regions of the world. But now in this 1.5 version we are growing to every corner
Despite community onboarding challenges, Happ3n is spearheaded by 2 women committed to expanding Web3 & Tech access through relatable events in Web3 & Tech. It is a project that we bet will be the way to make a bridge between Web2 and Web3. Bringing events to a new wave of people wanting to get into Web3 and not knowing where to do it or what communities they can trust.
Web: https://happ3n.xyz
Specifications
Sohobiit is a renowned figure in the Latin American NFT community, having previously organized experiments to support artists on a smaller scale. (Link to NFTanda 3.0)
A significant portion of the research aimed at identifying primary centers of artistic activity has already been completed.
Here are some of the statistics observed during previous experiments:
[All these are ideas of numbers that can support our case]
- Chart with active NFT artists per country in LATAM
- Numbers of active traditional artists that have indicated interest in jumping into the crypto scene
- Numbers from the previous “NFTanda”: duration, participants, artwork in #s, participants, buy & sell #s.
We aim to further advance the initial concept of NFTanda in Latin America. Our objective is not only to encourage artists to embrace the RARI Chain to grasp its advantages but also to raise awareness about Rari among non-artists.
A highly significant result of endorsing this grant would be that once the return on investment (ROI) for Rarible is validated, this initiative can evolve into a recurring process that can be replicated in other communities.
Also we gonna use the Happ3n Site Tecnology, RARIBLE site, RARI CHAIN or Some L2 Chain.
Steps to Implement
Action Plan for Developing an Art Contest called ‘Ronda NFT’ This will be implemented making a smart strategy to get some quick results as a pilot of a possible contest that can be held annually, connecting artists, expanding the RARI brand and rewarding creators as well as updating this art niche with new proposals, artistic and technological trends that emerge.
| Milestone | TL;DR: | Deadline (post-grant approval) |
|---|---|---|
| Define Objectives | Promote this program between Happ3n & RARI with LATAM artists and community | 2 weeks |
| Identify Participants | Reach out to interested artists from the Latin American region to participate in the NFT Round. Promote diversity in artistic styles origins and techniques. | 2 weeks |
| Promotion and Outreach | Launch a promotional campaign to publicize Ronda NFT. Have a form to create an audience and connections on important social channels in Latin America, a series of x spaces and dissemination through Happ3n. | 2.5 weeks |
| Select time | Invite a jury to curate the works they applied | 1.5 Weeks |
| Curation | Make a curation of all the participants in this 1st edition | 2 Weeks |
| Exposure Artworks | Happ3n is closing a partnership with an IRL Gallery in Mérida (MX) we want to make an exposition there to expand Digital NFT Art in the community and of course let the audience know about the artists and their work. | 2 weeks (Fridays & Saturdays) |
| Social Campaign | · 1 X space with the community and inviting RARI · Several Tweets · 1 YouTube live interviewing selected artists from the ‘Ronda NFT’ | 2 weeks |
| Facilitate Engagement | Encourage interaction and feedback between artists and attendees. Provide opportunities for networking, collaboration, and sales of artworks, potentially through the Rarible platform. This can also kickstart a globalization strategy for Rarible, beginning with the Spanish-speaking community. | 2 weeks |
| Evaluate and Iterate | Gather feedback from participants and stakeholders to evaluate the success of the Ronda NFT. Identify areas for improvement and consider adjustments for future iterations. | 2 weeks |
| Extend Impact | Explore opportunities to expand the reach and impact of the Ronda NFT beyond its duration. Consider connecting artists with opportunities available in RARI: ecosystem growth fund, creator fund, etc. | 1.5 weeks |
By implementing these steps, we can establish RARIBLE as a leading destination for artists in Latin America, unlocking new opportunities for cultural exchange, economic empowerment, and creative expression.
We’d also like to emphasize that to fully leverage the potential impact of this campaign, we would greatly appreciate RARI DAO’s support in amplifying some of our content and campaigns, either through the grants program or as a DAO initiative.
Timeline
about 3 or 3.5 months
History
Latin America stands out in art for its vast cultural wealth, ranging from pre-Columbian civilizations to contemporary currents, reflecting a unique mix of indigenous, European, African and Asian influences. This cultural diversity translates into a wide range of styles and themes in the region’s artwork, providing an enriching and distinctive experience.
Digital platforms like Rarible offer Latin American artists the opportunity to expand their global reach, connecting with a broader audience and participating in an international market. This democratization of access to art, facilitated by technology and social networks, provides new possibilities for the marketing and distribution of digital works, allowing Latin America to contribute significantly to the global artistic landscape in the 21st century.
Overall Cost
We will use the budget to ensure that the ‘NFT Round’ is a complete success in:
· Management.
· Advertising & Graphics.
· Art Awards.
· Team Bonuses.
For that we will be actively working, 3 members of Happ3n and 2 Art curators.
Also we want to reward the top 3 artist with more sells on RARI and their time:
1st place: $200
2nd place: $150
3rd place: $100
Budget $8.5K
If you want to read long versión of this prop click
Management: Allocated evenly across three months for planning and coordination efforts between 3 workers
Advertising & Graphics: Consistently funded to maintain continuous promotional activities and design work.
Art Awards: Disbursed in the third month to reward top-selling artists.
Team Bonuses: Higher in the third month due to additional compensation of $150 each for the two art curators. This is to reward their efforts and ensure their continued support and participation in the project and ecosystem.
Contingency: Set aside evenly for unforeseen expenses throughout the project.
