RRC-FUN: Rarible Fun Incentives

Proposals Parent DAO Proposals
#1

RRC-FUN: Rarible Fun Incentives

Date of Submission:
July 7, 2025

Authors:
Forexus

Abstract

This proposal seeks to support the launch of Rarible Fun, a new NFT marketplace currently in beta, with a RARI Incentive Program to stimulate primary market activity across 100+ drops. The program allocates 100,000 RARI from the RARI Foundation treasury to incentivize artists and reward collectors, fostering growth and engagement. Additionally, it proposes a platform fee-sharing model to generate revenue for the RARI DAO treasury, ensuring financial sustainability. Key performance indicators (KPIs) are outlined to measure the program’s success and guide implementation.

Rationale
Rarible Fun, recently launched in beta, is building a vibrant community of artists and collectors minting NFTs on Testnet and providing critical feedback to shape the ultimate NFT marketplace. To sustain this momentum as Rarible Fun transitions to mainnet, a RARI Incentive Program will reward artists for launching Open Edition, Limited Edition, and Collection/PFP drops while incentivizing collector participation. This strategy aims to attract new artists, increase drop frequency, and enhance collector engagement, leveraging the enthusiasm seen in communities like MegaETH on Testnet. Furthermore, sharing platform fees with the DAO will create a sustainable revenue stream, aligning Rarible Fun’s growth with the RARI Foundation’s long-term goals.

Motivation
The RARI Incentive Program is designed to:

  • Support Artists: Provide financial incentives (500 RARI for Open/Limited Edition drops, 2,000 RARI for Collection/PFP drops) to encourage artists to launch on Rarible Fun, increasing drop volume and diversity.
  • Reward Collectors: Distribute RARI rewards based on minting volume to drive collector participation and create a competitive, engaging experience.
  • Sustain Growth: Build on Rarible Fun’s beta success by fostering a thriving primary market, attracting new users, and maintaining community momentum.
  • Benefit the DAO: Introduce a platform fee-sharing model ($0.50 per mint to the DAO) to fund treasury operations and support future initiatives.

By incentivizing primary market activity and sharing revenue, this proposal ensures Rarible Fun becomes a leading NFT marketplace while strengthening the RARI DAO’s financial position.

Specifications
RARI Incentive Program

The program allocates 100,000 RARI from the RARI Foundation treasury to incentivize primary market drops on Rarible Fun until the allocation is depleted. Rewards are structured as follows:

  • Open Edition / Limited Edition Drops: 500 RARI per drop.
  • Collection/PFP Drops: 2,000 RARI per drop.
  • Total Allocation: 100,000 RARI.

Estimated Duration:

  • Scenario 1: 5 Open Edition drops/week (2,500 RARI/week) → 40 weeks to deplete.
  • Scenario 2: 4 Open Edition drops (2,000 RARI) + 1 Collection drop (2,000 RARI) per week → 25 weeks to deplete.

Given current drop rates (<5 drops/week), the program is expected to significantly increase artist participation, with rewards attracting collectors and driving minting volume.

Reward Distribution

  • Platform: Rewards will be claimable on RARI Chain to minimize transaction fees (vs. Ethereum mainnet). A general claim page will allow weekly claims to distribute smaller RARI amounts, reducing selling pressure.
  • Leaderboard: A leaderboard tab on the Rarible Fun homepage will display top minters (name/address, ETH volume, estimated RARI rewards), resettable weekly, with filters for top 25, 50, and 100. Rewards will be distributed proportionally based on minting volume, ensuring fairness.
  • Social Sharing: A “share on social media” button (X, Farcaster) will accompany reward claims to amplify program visibility and attract new users.

Platform Fee Sharing

Rarible currently charges a $2 platform fee per mint. To benefit the DAO, two options are proposed:

  • Fee Sharing: Split the $2 fee, with Rarible retaining $1.50 and the DAO receiving $0.50 per mint.
  • Fee Add-On: Increase the fee to $2.50, with Rarible retaining $2 and the DAO receiving $0.50 per mint.

Both options ensure the DAO receives $0.50 per mint, creating a revenue stream for the treasury. The choice between options is subject to community discussion, balancing user affordability and DAO benefits.

Implementation Details

  • Claim Page: Develop a user-friendly claim page on Rarible Fun, operational on RARI Chain, with 99.9% uptime target.
  • Leaderboard Integration: Ensure real-time updates and pagination for accessibility.
  • KPI Tracking: Use RARI Chain data, platform analytics, and social media APIs to monitor KPIs (detailed below).
  • Reporting: Publish weekly KPI reports on https://forum.rari.foundation/ and monthly summaries via the RARI DAO newsletter.
  • DAO Oversight: Form a working group to audit distributions, monitor KPIs, and propose adjustments every 8 weeks.

Key Performance Indicators (KPIs)

  1. Artist Participation and Drop Activity
  • Number of Drops per Week: Target 4–5 Open Edition + 1 Collection drop/week (vs. <5 currently).
    • Measurement: Track via Rarible Fun smart contracts.
  • Artist Retention Rate: 50% of artists launch multiple drops within 4 weeks.
    • Measurement: Analyze artist wallet addresses.
  • New Artist Onboarding: 10–20 new artists/month.
    • Measurement: Track unique artist wallets.
  1. Collector Engagement
  • Minting Volume (ETH): Increase by 50% within 8 weeks.
    • Measurement: Aggregate ETH transactions on RARI Chain.
  • Number of Unique Minters: Grow by 25% month-over-month.
    • Measurement: Analyze minting wallet addresses.
  • Leaderboard Participation: 100 unique collectors in weekly leaderboard.
    • Measurement: Track via website analytics.
  1. Incentive Program Efficiency
  • RARI Distribution Rate: 2,000–4,000 RARI/week, depleting in 25–40 weeks.
    • Measurement: Monitor treasury RARI transfers.
  • Cost per Drop (RARI): Maintain 500 RARI (Open/Limited) and 2,000 RARI (Collection).
    • Measurement: Calculate weekly RARI Ă· drops.
  • RARI Claim Rate: 80% of eligible collectors claim rewards weekly.
    • Measurement: Compare claimed vs. allocated RARI.
  1. Platform Fee Revenue and Treasury Benefits
  • Platform Fee Revenue: $5,000–$10,000/month (2,500–5,000 mints).
    • Measurement: Track fee transactions.
  • DAO Treasury Revenue: $1,250–$2,500/month ($0.50/mint).
    • Measurement: Monitor treasury inflows.
  • Fee-to-Mint Ratio: 2–3% (fees Ă· ETH volume).
    • Measurement: Divide weekly fees by volume.
  1. Community Engagement and Marketing
  • Social Media Shares: 50–100 shares/week via claim button.
    • Measurement: Track via social media APIs.
  • Website Traffic to Leaderboard: Increase by 30% month-over-month.
    • Measurement: Use Google Analytics.
  • Community Feedback Volume: 20–50 inputs/week on forum/Discord/socials.
    • Measurement: Monitor Telegram and Discord channels.
  1. Operational Efficiency
  • Transaction Fee Savings: 50–80% savings on RARI Chain vs. Ethereum.
    • Measurement: Compare gas fees.
  • Claim Page Uptime: 99.9% uptime.
    • Measurement: Monitor server logs.
  • Reward Distribution Accuracy: 100% accuracy in weekly distributions.
    • Measurement: Audit transactions vs. leaderboard.

Discussion Points

  • Reward Distribution on RARI Chain: Is RARI Chain the optimal platform for reward claims to minimize gas fees? Are there technical barriers to implementing the claim page?
  • Platform Fee Model: Should the DAO pursue fee sharing ($1.50 Rarible/$0.50 DAO) or a fee add-on ($2 Rarible/$0.50 DAO)? How will the chosen model impact user adoption?
  • Leaderboard Design: Are the proposed filters (top 25/50/100) and weekly resets sufficient to drive engagement? Should additional features be considered?
  • KPI Adjustments: Are the proposed targets (e.g., 4–5 drops/week, $1,250–$2,500/month treasury revenue) realistic? Should they be revised based on early performance?
  • Social Sharing: How can the “share on social media” feature be optimized to maximize virality on X and Farcaster?

Conclusion
The Rarible Fun RARI Incentive Program aims to drive artist and collector participation, sustain platform growth, and generate treasury revenue through a 100,000 RARI allocation and platform fee sharing. By rewarding drops (500 RARI for Open/Limited, 2,000 RARI for Collections) and distributing $0.50 per mint to the DAO, the program aligns Rarible Fun’s success with the RARI Foundation’s goals. The proposed KPIs provide a measurable framework to track progress, ensure fairness, and foster community engagement. We invite the RARI DAO to discuss, refine, and vote on this proposal to shape the future of Rarible Fun.

Call to Action: Please share feedback, questions, or suggestions in the discussion thread on https://forum.rari.foundation/

Supporting Materials:

Note: This proposal assumes Rarible Fun’s technical infrastructure supports the proposed claim page and leaderboard. If additional development is required, the DAO may need to allocate resources, subject to a separate proposal.

6 Likes
RRC-CF: Rarible Creator Fund Program
#2

I like the idea. I might consider quarterly amount with vote for renewal discussion but that is my hesitancy to be locked into something that we find out doesn’t do what we hoped.

What would the working group look like? Total members, time requirement & compensation.

3 Likes
#3

Hi @forexus this proposal is quite on-point with the strategy.
The DAO/FND and Rarible should interact in exactly this way, with DAO providing incentives to grow the product and receive platform fee back. So I’m glad you’re picking up the right strategy with that proposal. That shows your understanding of the ecosystem.

While saying so I think this proposal duplicates a work stream that is already in works. The updated strategy proposal that recently passed allocates $500k RARI tokens as incentives to Rarible and it will be used specifically for this. This will run 4 quests: 1 buy, 2 bid, 3 list, 4 mint. The quest #4 is exactly what you’re suggesting.

This is currently under development on Rarible side by in-house team. Leen is leading this. And the agreement with revenue share is currently in works that would include everything Rarible Fun including platform fee and secondary fee. Zafar is leading this.

Again I’m glad we’re talking about this things as this is exactly the strategy of foundation and labs should work together with. @forexus great work

4 Likes
#4

Thank you very much for your feedback, it motivates me to push this proposal.

Updates so far:

  • Primary Market Platform Fee sharing proposal as mentioned in this forum post will be waved, there will be a general sharing fee as mentioned in the governance call.
  • Call with Jonathan Colon pending, most likely will happen next week. Would love to adjust this proposal to his needs.
  • Rarible Fun Incentives Working Group proposal, pending. As we await the outcome of the call with Jonathan, no plans are made yet.
4 Likes
#5

Really great proposal, @forexus — love the direction.

Rarible Fun (together with MegaETH) has been one of the clearest signals of real user interest in the RARI ecosystem recently. Even on Testnet, we’re seeing strong activity — mints, trades, and community engagement — which is not something we can say for many other initiatives.

Full support on exploring further directions while adapting to Rarible’s plans.

2 Likes
#6

Hey @forexus, any new updates so far? I’m supportive of this proposal, and I would like to see what the next steps are.

1 Like
#7

We will discuss the updates in upcoming governance call, so far no major updates besides that another proposal will get priority. Stay tuned :slight_smile:

4 Likes
#8

RM @forexus

Given that one of the main objectives is to attract more artists to the RARI Chain, it would be important to understand what marketing strategy is planned to generate visibility within just a few weeks. (important: Including a clear marketing strategy ensures that incentives reach more artists potentially even new ones and that the proposal resonates with collectors, amplifying the program’s reach.)

In particular, what actions are being considered to introduce the platform to creators and collectors during this early phase? Is there a target number of artists or collectors that the program aims to reach?

Additionally, since this initiative is still in its beta stage, it would be helpful to understand what specific outcomes or learnings are expected. In the event that the budget allocated for minting and rewards is not fully utilized, has it been determined where the remaining funds would be redirected?

This becomes especially relevant when looking at ambitious metrics such as:

  • A 50% increase in aggregate ETH transactions on RARI Chain within 8 weeks.
  • A 25% month-over-month growth in the number of unique minters.
  • Participation of at least 100 unique collectors in the weekly leaderboard.

In this context, understanding how these KPIs are expected to be met and what level of community activation is projected, would provide clarity on the feasibility of the program’s goals and the effective use of its resources.

2 Likes
#9

We’re trying to bring a RARI rewards system to the RARI Chain on Rarible FUN, not in particular creators. An eligible creator should be able to pick 1 of the available chains to drop on at Rarible FUN.

Thank you for your feedback, i’ll be looking to this again once the proposal has been revised. Its indeed ambitious if you try to surpass it month after month.

That has to come through a detailed marketing plan made by the working group. Or, simply a marketing campaign made by the Rari Foundation / Rarible marketing teams.

#10

@forexus Just to be clear, will this proposal be part of the creator fund program, or is it planned as a separate initiative?

1 Like
#11

@Jaf I would like to inform you that the RRC-CF: Rarible Creator Fund Program is a different proposal and will be prioritized accordingly.

The RRC-CF proposal was developed based on a collective understanding of the critical requirements needed to ensure a successful launch on Rarible FUN.

While RRC-FUN focuses on incentives for Artists and Collectors, the RRC-CF focuses on a grant fund to award grants from to high profile creators/brands/projects to launch on Rarible FUN.

Two different proposals with a similar goal.
Lets work on moving the RRC-CF: Rarible Creator Fund Program proposal forward, we’ll be able to support Rarible FUNs launch most effectively with that.

1 Like