RRC-XX: Rarible Creator Fund Program
Author: @forexus , @jarisjames
Reviewers: @Anria , Jonathan Colon (Rarible VP of Growth)
Date: July 28, 2025
Abstract
This proposal establishes the Rarible Creator Fund Program to incentivize high-value creators, brands, and projects to launch NFT drops on the Rarible FUN platform, driving revenue and ecosystem growth. The program requests $100,000 USD in RARI tokens to provide grants of $2,500–$20,000 per creator, brand, or project. Grant applications will be curated by a working group comprising two RARI Foundation delegates, one RARI Foundation team member and Rarible’s VP of Growth. The program proposes a 10% Rarible revenue-sharing model from Rarible FUN drops by funded creators/brands/projects, with proceeds directed to the RARI DAO treasury. The initiative will operate under RARI Foundation and DAO oversight to ensure transparency and alignment with community goals.
Motivation
The RARI Foundation and Rarible Protocol aim to foster a decentralized, creator-centric NFT ecosystem. Attracting high-value creators, brands, and projects to Rarible FUN is critical to driving revenue, user engagement, and ecosystem adoption. Currently, there is no structured program to incentivize such creators to launch on Rarible FUN. The Rarible Creator Fund Program addresses this gap by providing financial grants to curated creators, ensuring high-quality NFT drops that align with Rarible’s vision. The 10% Rarible revenue-sharing model will strengthen the RARI DAO treasury, supporting future community initiatives and ensuring long-term sustainability. This program aligns with the RARI Foundation’s mission to empower creators and enhance the Rari ecosystem.
Specification
The Rarible Creator Fund Program will operate as follows:
- Funding Allocation:
- Total Request: $110,000 USD in $RARI tokens, disbursed at the prevailing market rate to a multisig wallet administered by the Rari Foundation. This includes a $10,000 USD buffer.
- Grants of $2,500–$20,000 will be awarded from the $100,000 USD Rarible Creator Fund Program to 5–30 curated creators, brands, or projects launching NFT drops on Rarible FUN.
- Curation Process:
- A working group will review and select grant applicants, consisting of:
- One RARI Foundation team member leading the working group (Anna).
- Two RARI Foundation delegates (nominated via the RARI Foundation Forum).
- Rarible’s VP of Growth (Jonathan Colon)
- Selection criteria will include market influence, creative quality, alignment with Rarible’s brand, and potential to drive revenue on Rarible FUN. Criteria will be published on the RARI Foundation Forum for transparency and community feedback.
- A working group will review and select grant applicants, consisting of:
- Revenue-Sharing Model:
- 10% of Rarible revenue from Rarible FUN drops by Creator Fund participants will be directed to the RARI DAO treasury.
- Revenue will be tracked transparently via Rarible and reported quarterly to the DAO.
- Execution Plan:
- Milestone 1 (Immediate - Months 1): Program Setup and Curation
- Form the working group and finalize selection criteria.
- Develop the application process and launch a marketing campaign to attract high-value creators.
- Host a community feedback session on the RARI Foundation Forum or Discord Server to refine criteria and process.
- Milestone 2 (Months 1-5): Grant Disbursement and Drop Facilitation
- Disburse grants to 5–30 curated creators for NFT drops on Rarible FUN.
- Implement the 10% Rarible revenue-sharing model and transfer proceeds to the DAO treasury.
- Monitor and report initial drop performance to the DAO.
- Milestone 3 (Months 6-12): Program Evaluation and Revenue Sharing
- Evaluate program impact against the defined KPIs (e.g., revenue generated, user engagement, trading activity, ecosystem growth, and drop success).
- Publish a final report with metrics and recommendations for future programs.
- Milestone 1 (Immediate - Months 1): Program Setup and Curation
- Governance and Oversight:
- The working group will manage curation and grant disbursement, subject to RARI Foundation and DAO oversight.
- Quarterly reports will detail grant recipients, drop performance, and revenue shared, posted on the RARI Foundation Forum.
- Community feedback will be solicited via the Forum and Discord to ensure transparency and accountability.
Key Performance Indicators (KPIs):
The program’s success will be measured against the following targets and metrics, evaluated quarterly and in the final report:
- Protocol Revenue Generated Through the Creator Fund: Target of at least $150,000 USD in total protocol revenue from funded NFT drops within the first 8 months, with at least 50% derived from the 10% revenue-sharing model to ensure the program achieves a positive return for the RARI DAO treasury.
- Revenue Generated per USD$ Spent: Target ROI of at least 1.5x, meaning $1.50 in protocol revenue generated for every $1 USD equivalent spent from the fund (calculated as total revenue from funded drops divided by total grants disbursed).
- User Engagement / Trading Activity: Target of at least 50,000 unique users interacting with funded NFT drops (e.g., views, bids, or purchases) and a minimum trading volume of $500,000 USD across all funded drops within the program period, measured via on-chain analytics and Rarible platform data.
- Ecosystem Growth: Target of at least 20% increase in active creators on Rarible FUN (measured by new creator accounts launching drops post-program launch) and a 15% growth in total NFT mints on the platform attributable to the program, tracked through ecosystem metrics like user acquisition rates and drop participation.
Budget Breakdown:
- Total: $110,000 USD in $RARI tokens, sent to a multisig wallet administered by the RARI Foundation.
- $10,000 USD as a buffer for price fluctuations.
- 5-30 Grants ranging from $2,500 to $20,000 USD awarded to high profile creators/brands/projects
Rationale
The Rarible Creator Fund Program directly supports the RARI Foundation’s mission to empower creators and drive growth on Rarible FUN. By providing targeted grants, the program will attract high-value creators, increasing platform adoption and revenue. The 10% Rarible revenue-sharing model ensures a sustainable funding mechanism for the RARI DAO treasury, supporting future initiatives. The working group structure, combining Rarible expertise with RARI Foundation oversight, balances efficiency with decentralized governance. The milestone-based approach and transparent reporting align with RARI DAO’s preference for accountability, while community feedback ensures alignment with DAO priorities.
Risks and Mitigations
- Risk: Insufficient participation from high-value creators.
Mitigation: Leverage Rarible’s network and a robust marketing campaign, with clear, community-vetted selection criteria to attract top-tier creators. - Risk: Revenue-sharing model underperforms.
Mitigation: Monitor drop performance in Milestone 2 and adjust grant sizes or curation criteria if needed, based on early results. - Risk: Lack of transparency in creator curation.
Mitigation: Publish selection criteria and grant recipient details on the RARI Foundation Forum, with quarterly updates and community feedback.
Voting Requirements
- Proposal Submission: Requires 5000 stRARI tokens or delegate sponsorship depending on the governance model used.
- Voting Process: The proposal will be posted on the RARI Foundation Forum for at least one week of community feedback, followed by an on-chain vote via Tally.
- Cooldown Period: Includes a veto period for illegal or malicious proposals, as outlined in the RARI Foundation’s governance framework.
Next Steps
- Revise the proposal based on community input and submit for Tally voting.
- Engage delegates to secure 5,000 veRARI or 5000 stRARI sponsorship for proposal submission.
- Upon approval, form the working group, initiate Milestone 1, and provide regular updates to the RARI DAO community via the Forum and Discord.
