Tarot De Lana
Proposal Title : Tarot De Lana
Date of Submission: 16/03/26
Authors
Lana Denina Cohen
Abstract
I am developing a generative tarot art project that combines online reading with on-chain minting but also a real physical tarot deck. The project explores tarot as a shared symbolic language and ritual, translated into an interactive digital art experience and a collectible body of work.
To realize the interactive and generative components of this project, I am requesting a grant for $5,000 (in ETH) from the RARI DAO to support the development of the custom reading system and generative deployment. This support would enable an artist-led, participatory drop that expands Rarible’s ecosystem beyond static collections into immersive generative experiences. By allowing users to mint personal readings alongside a complete collectible tarot deck, the project demonstrates new formats for community-engaged digital art and positions Rarible as a platform supporting innovative, ritual-based, and cross-media NFT practices. The drop would be a total 578 mintable NFTs with an expected total sale of 13.9 ETH, with 20% of the sales given back to RARI DAO.
The drop is structured in two interconnected parts. First, participants receive a three-card tarot reading through a custom website. The reading is drawn from a shared set of my 78 tarot cards deck and accompanied by a unique generative text interpretation written in my poetic, reflective style. Each reading is minted at an accessible price as a one-of-a-kind NFT, forming a living generative archive of how the tarot archetypes are activated across a community of users.
In parallel, I am creating a complete 78-card tarot deck painted by me, inspired by the traditional Tarot de Marseille while translated into my own visual language. These 78 cards will be released as individual 1/1 NFTs and also produced as a physical tarot deck, connecting the digital ritual experience to a tangible art object.
The project will be developed in partnership with Rarible, whose platform supports artist-led, generative, and interactive drops. Rarible enables both the minting of user readings and the release of the final tarot deck within a single coherent ecosystem, allowing collectors to engage with the work as both experience and artwork.
The intended outcome is a dual generative collection: a body of minted tarot readings created by participants and a 78-card tarot deck as collectible artworks, existing both on-chain and in physical form. Together, they create a shared symbolic system that bridges digital ritual, generative storytelling, and collectible objects.
Artist Track Record
Lana Denina Cohen is an early Web3 artist whose NFT practice has generated significant primary and secondary market activity across major platforms including OpenSea, Foundation and superrare. Since entering the NFT space in 2021, her projects have collectively generated over $400,000 USD+ in primary sales within the first year, establishing her as one of the pioneering women figurative painters in generative and collectible NFT portraiture.
Her work is recognized for centering women of color and Afro-diasporic identity within blockchain portrait traditions, bridging fine art painting with generative and tokenized distribution models.
More about Lana Denina : https://www.lanadenina.com
Selected notable drops :
The Mona Lana — In collaboration with OpenSea, 2021
500-piece generative portrait collection of futuristic women portraits.
- Sold out within weeks of release
- ~123 ETH (~$492,000 CAD) trading volume within first months
- ~325 collectors
- Estimated artist revenue: ~CA$500,000+ including royalties
The project became one of the most visible NFT portrait collections centered exclusively on women of color and brought Lana Denina international recognition in Web3 art
Collection: TheMonaLana 0.10 ETH - Collection | OpenSea
Flower Girls — In collaboration with OpenSea, 2025
Dynamic generative NFT portrait series exploring botanical identity and emotional states.
- 150 unique generative portraits
- Dynamic color-responsive traits (interaction-based)
- Total volume: 1.53 ETH (~4,700$ USD)
Collection: Flower Girls 0.0015 ETH - Collection | OpenSea
The Reader — Foundation
Generative portrait series of 15 unique works exploring introspection, reading, and interiority in feminine figures.
- 15 generative NFTs
- Primary sales total: 1.2 ETH (~4,090$ USD)
Collection: https://foundation.app/mint/eth/0x9Ec4c77b1F6b0B013AA46129a13d0A6b36adDCdA
Symbiosis (Biosis) — Foundation
Curated 1/1 digital painting collection examining the unification of two individuals through the strength of their relationship.
- Series of unique 11 ,1/1 NFTs
- Total primary sales: 8.25 eth (~33,000$)
Collection: https://foundation.app/collection/biosis
Selected exhibitions :
Black Art Fair - art fair by Nia Art Center, Toronto (2025)
Parts of me - group show , Loma Gallery, Atlanta (2025)
The Dinner - solo show, ArtLagos, Mexico City (2024)
Art Arena - Group show - Artverse gallery, Paris (2024)
Gateway Miami - group show - Art Basel represented by Christies and Factblock, Miami (2023)
Kunst Zuerich - Zurich, Switzerland (2023)
Elsewhere gallery— NYC (2023)
Art in Space— Dubai (2023)
Venice Biennale — Italy (2022)
Roc Nation Art Basel— Miami (2021)
NFC pavilahao carlos lopes — lisbon (2023)
UNSDG— Qatar (2023)
United Nations— New York (2022)
Motivation
Many NFT drops remain primarily visual or transactional, with limited interactivity or meaningful participation beyond collecting. This creates an opportunity for Rarible to support projects that expand on-chain art into interactive, community-driven experiences that are both culturally resonant and artist-led.
My proposal introduces a generative tarot system where users actively participate by receiving and minting their own three-card reading, creating a shared on-chain archive shaped by community engagement. This participatory structure transforms minting into a creative act rather than a purely speculative one, strengthening the relationship between artists, collectors, and digital objects.
The project also demonstrates how Rarible can host hybrid drops that bridge digital and physical art. Alongside the generative readings, a complete 78-card tarot deck will be released as 1/1 artworks and produced as a physical deck, showing how on-chain works can extend into tangible cultural objects.
For the Rarible community, the benefits include:
- a new interactive drop format that encourages participation
- attraction of audiences interested in symbolism, generative art and fine art
- a lasting on-chain archive created through collective activation
- a high-quality 1/1 art collection linked to community experience
Supporting this proposal reinforces RaribleDAO’s role for innovative, meaningful, and artist-driven NFT projects, moving beyond speculation toward engaging cultural experiences on-chain.
Rationale
This project strongly aligns with the mission of the RARI ecosystem to empower creators, foster community participation, and expand meaningful on-chain cultural experiences. My project will bring artistic innovation and long-term value to the RARI’s ecosystem. The benefits of this project will lead to onboard new audiences, expand on-chain art formats, strengthen creator economy narratives (showcasing how artists can build participatory cultural systems)
Long-term, the project establishes a reusable framework for interactive NFT rituals and community-generated archives on Rarible. It demonstrates how the platform can host experiential, participatory art drops that deepen collector engagement and expand the cultural scope of the RARI ecosystem.
Key Terms
-Tarot : A symbolic card system originating in 15th-century Europe, traditionally used for storytelling, introspection, and divination.
-Tarot Reading : A structured interpretive practice in which tarot cards are drawn and arranged according to a spread (layout) to explore themes, questions, or emotional states.
-Generative collection : a body of artworks created through algorithmic or rule-based processes that combine predefined visual or conceptual traits to produce multiple unique outputs.
-1/1 nft : A unique digital artwork tokenized on a blockchain with no editions or duplicates.
Specifications
Content Strategy :
The project centers on a generative tarot collection that merges divinatory symbolism with contemporary digital portraiture and poetic text. Each artwork will function as both a collectible NFT and a reflective tarot archetype.
The project is mainly made out of :
-78 artwork inspired from the tarot de marseille but in the art style of Lana Denina
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a generative system creating a “3 tarot cards pull” reading + its associated AI text .
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Custom website powered by rarible protocol.
Production :
Art Creation
-Original portraits and symbolic elements painted/drawn digitally by the artist
-Trait layers prepared for generative assembly
-Text fragments written by the artist and AI
Generative System
-Trait rarity and compatibility rules defined
-Algorithmic combination pipeline created
-Metadata structure linking image, archetype, and text
NFT Minting & Smart Contract
The generative tarot readings will be minted through a custom interactive website built using the Rarible Protocol, allowing participants to complete the reading experience before minting their NFT. In parallel, the 78 tarot card artworks will be released on the website.
-Deployment on compatible blockchain
-Smart contract supporting:
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Individual token metadata
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Rarity tracking
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On-chain or hybrid storage strategy
-Test minting and verification prior to public release
Website using Rarible protocol
-Collection presentation and narrative context
-Interactive exploration of tarot archetypes
-Mint interface integration with rarible
-Artist statement and project philosophy
-Roadmap and utility explanation
Marketing Visuals
Marketing visuals will communicate the collection’s identity across Web3 platforms while maintaining strong artistic coherence with the project.
Additional promotional materials such as teaser videos, animated previews, and digital visuals will help communicate the interactive nature of the project and introduce the tarot experience before the launch.
-Drop announcement visuals
-Archetype (tarot cards) teaser images
-Close-up trait reveals
-Mint countdown graphics
-Social banners and headers
-Short animated teasers or motion loops
Promotion:
Community-Driven Launch Strategy
I will document the creation of the project through short videos showing the painting of the tarot cards, the symbolism research, and the development of the generative reading system. These videos will be shared throughout the project to allow the audience to follow the process from creation to launch. Each video will mention the use of the Rarible Protocol and the upcoming drop.
Launch Promotion
As the release approaches, communication will focus on explaining the interactive reading experience and the tarot deck drop. This will include previews of tarot cards, explanations of the mint process, and countdown announcements leading up to the launch.
Community Engagement
During the drop week, I will share regular updates about minted readings, highlight interesting generative outputs, and interact with collectors and participants to maintain engagement around the project.
Press and Outreach
The project will be shared with Web3 art communities, newsletters, and digital art publications to increase visibility among collectors and audiences interested in generative and blockchain-based art.
-Progressive reveal of tarot archetypes
-Educational posts explaining symbols and meanings
-Process documentation (sketch → trait → final NFT)
-process videos
-twitter space
-pre sale for holders of the artist’s past nfts and whitelist collectors.
Channels
Promotion will take place across Instagram, TikTok, and X to reach both art audiences and Web3 collectors. Instagram and TikTok will focus on visual storytelling and process videos, while X will target the crypto-native community with updates about the generative system and mint structure.
-X (Twitter) for Web3 collector audience + instagram, tiktok
-Visual teasers and close-ups
-Discord or community space for holders
Engagement Mechanics
Tarot draws for community members
Holder-exclusive readings or content
Interactive archetype voting or naming
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Revenue Model
Primary Sales
Mint of generative tarot reading collection (ranging from 0.008 to 0.02 eth)
-QTY : 500 readings available
Mint of tarot cards artwork (price : 0.05 eth)
-QTY : 78 available
Secondary Royalties
Artist royalty on secondary market transactions
Extensions
Tarot deck edition derived from the collection (60 usd each , or free for holders of 2 tarot cards)
This multi-layered model supports long-term sustainability beyond the initial mint.
Funds to be put back into the DAO
The project plans to give back 20% of the revenues (primary and secondary sales) to RaribleDAO to help fund future other projects.
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Steps to Implement
Define artistic direction
- Tarot symbolism system
- Visual style language
- Text tone (poetic / reflective)
- Color worlds / suits identity
Confirm collaboration with Rarible
- Chain selection (base)
- Mint mechanics
- Contract type
- Drop format
- Timeline alignment
Write technical specification
- How readings are generated
- How cards are assigned
- NFT metadata structure
- Supply logic
Phase 1 — Tarot System Design (Weeks 2–4)
Goal: build the symbolic and generative logic of the deck.
1. Define the 78-card structure
2. Build reading logic (3-card spread)
3. Create generative text system
Phase 2 — Artwork Production (Weeks 3–10)
Goal: paint the full tarot deck.
Phase 3 — Generative Reading Engine (Weeks 6–10)
Goal: build a system that creates unique 3-card readings.
Deliverable: Reading generator prototype
Phase 4 — Website & Mint Experience (Weeks 8–12)
Goal: immersive tarot reading website connected to mint on Rarible storefront or the whole reading experience directly built on Rarible storefront.
Phase 5 — Phase 1 Drop: Mintable Readings (Launch Week)
Goal: community activation + generative archive.
Phase 6 — Phase 2 Drop: 78 Tarot Cards (Same Week)
Goal: release the master deck as an art collection.
Phase 7 — Physical Tarot Deck Production (Post-Mint)
Goal: bridge digital → physical.
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Timeline
Month 1: tarot system + begin artworks
Deliverable: symbolism database + 30 cards
Month 2: complete 78 artworks + generator
Deliverable: full deck + reading engine
Month 3: website + Rarible launch
Deliverable: mintable readings + 78 tarot drop
Post-launch: physical tarot deck
Deliverable: printed edition
Overall Cost
The grant will be mainly used for the creation of the website and its built-in interactive reading platform (about 2k), the development of the gen agent to create the interpretation system(1.5k) . The research and development of the art (1k). Tarot deck design and production (1k). Marketing & community engagement (500). with a total of 6k where 1k is the contribution of the artist and 5k the grant amount asked.
Storefont & Interactive Reading Platform ( $2,000)
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Design and development of a user-friendly minting system
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Integration of the generative 3-card tarot reading system
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Minting functionality for readings as NFTs on Rarible
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Testing to ensure smooth interaction
Generative Tarot Interpretation System ($1,500)
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Development of a custom generative agent for 3-card readings
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Training the system on tarot archetypes, symbolic language, and poetic tone
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Testing and refinement to ensure readings are coherent, reflective, and engaging
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Ensuring the system produces unique outputs for each participant
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Safeguards to maintain ethical and introspective content (no fear-based predictions)
Research & Creative Development ( $1,000)
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Study and refinement of tarot archetypes and symbolism
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Developing poetic, reflective language for generative texts
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Iteration of visual concepts for the 78 tarot cards
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Planning the connection between digital readings and physical deck aesthetics
Physical Tarot Deck Design & Production ($1,000)
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Finalization of 78-card artwork for the deck
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Prototype printing and design of a limited artist edition physical deck
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Development of accompanying guidebook text with interpretations and symbolic context
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High-quality design for both collector experience and long-term durability
Marketing & Community Engagement – $500
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Promotion of the interactive readings and deck release
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Video creation about the process of the project (mention of Rarible Protocol in each videos)
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Social media campaigns, newsletters, and press outreach
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Community updates and engagement during the drop week
Optional creative materials (videos, digital teasers) to highlight the interactive experience