Strategic Acquisition of Otherdeed NFT for Metaverse Presence and Brand Development

Abstract

This proposal requests RARI DAO approval to acquire one (1) Otherdeed NFT from Yuga Labs’ Otherside metaverse platform to establish a permanent presence in a leading Web3 virtual environment. The acquisition leverages current favorable market conditions (suppressed ETH and NFT prices) to secure a strategic digital asset with minimal downside risk and significant potential for brand visibility, community engagement, and future experiential marketing opportunities. The Otherdeed will be held in the DAO treasury as a long term strategic asset.

Motivation

RARI DAO should implement this proposal to position itself at the forefront of Web3 brand development and community engagement in emerging metaverse platforms. The recent opening of Otherside’s Swamp and Nexus environments has validated the technical capabilities and user experience potential of Yuga Labs’ metaverse infrastructure, demonstrating this is not speculative vaporware but an actively developing platform with real utility.

Current market conditions present a unique window of opportunity:

• Ethereum prices remain significantly below all time highs, reducing acquisition costs

• Otherdeed floor prices have compressed from peak levels while maintaining liquidity

• Early positioning in established metaverse platforms provides first mover advantages for brand recognition

• Yuga Labs has demonstrated consistent execution (BAYC, MAYC, CryptoPunks acquisition, ApeCoin, Otherside development)

By securing an Otherdeed now, RARI DAO can:

  1. Establish brand presence in a premium metaverse environment

  2. Create future opportunities for experiential marketing and community events

  3. Acquire an appreciating asset class at cycle low prices with limited downside risk

  4. Signal to the broader Web3 community that RARI is forward thinking and committed to innovative engagement strategies

Rationale

This proposal aligns with RARI DAO’s mission and guiding values in the following ways:

Innovation and Forward Thinking

RARI has consistently positioned itself as an innovative DeFi protocol. Establishing a metaverse presence demonstrates continued innovation beyond traditional DeFi mechanics, signaling adaptability and vision for Web3’s future.

Community First Approach

The Otherdeed provides a dedicated space for RARI community members to gather, collaborate, and engage in novel ways. Future build outs could include educational experiences, governance town halls, social events, or gamified DeFi education, all strengthening community bonds.

Strategic Asset Allocation

As a treasury management decision, this represents prudent diversification into digital real estate with established provenance and liquidity. Otherdeeds maintain consistent trading volume on major marketplaces, ensuring the asset remains liquid if future reallocation is needed.

Brand Visibility and Market Positioning

Major DeFi protocols, DAOs, and Web3 brands are establishing metaverse presences. RARI’s absence from this emerging channel risks brand invisibility among the next generation of crypto users who will expect to interact with protocols in immersive environments.

Risk Adjusted Opportunity

At current price levels, the proposal represents minimal treasury exposure with asymmetric upside potential as both the metaverse platform matures and broader market conditions improve.

Long Term Value Creation

Unlike operational expenses that are consumed, this acquisition adds a persistent asset to the treasury that can appreciate, be monetized (through events, partnerships, or eventual sale), or provide ongoing utility for years to come.

Ecosystem Alignment

Purchasing through Rarible demonstrates RARI DAO’s commitment to supporting aligned Web3 infrastructure and marketplace ecosystems, reinforcing community values of decentralization and creator empowerment.

Key Terms

Otherdeed

An NFT representing a plot of land in Yuga Labs’ Otherside metaverse. Each Otherdeed is unique, containing different environmental attributes, resources, and Artifacts (in game items) that affect gameplay and building possibilities.

Otherdeed Expanded

A secondary collection of Otherside land parcels released after the original Otherdeed collection to expand the total available land in the metaverse. Otherdeed Expanded parcels maintain the same gameplay functionality and ownership rights as original Otherdeeds, offering similar environmental diversity and building opportunities at more accessible price points.

Otherside

Yuga Labs’ flagship metaverse platform built on the ApeCoin ecosystem. A gamified, interoperable virtual world where users can explore, build, gather resources, and engage in social experiences.

Swamp/Nexus

Specific biome environments within Otherside that have been opened to Otherdeed holders, representing the first playable areas and demonstrating the platform’s technical execution and user experience design.

Floor Price

The lowest price at which an Otherdeed NFT is currently listed for sale on major marketplaces. This represents the minimum acquisition cost.

Yuga Labs

The Web3 company behind Bored Ape Yacht Club (BAYC), CryptoPunks (acquired), and Otherside. Established track record of successful NFT projects and significant venture capital backing ($450M+ raised).

Rarible

A NFT marketplace aligned with decentralized values, supporting multiple blockchains and creator royalties. The natural marketplace choice for RARI DAO given shared ecosystem alignment.

Specifications

Platform: Otherside metaverse (https://otherside.xyz)

Asset Type: Otherdeed NFT (ERC-721 token) from either:

• Otherdeed Collection (Original): Contract 0x34d85c9CDeB23FA97cb08333b511ac86E1C4E258

• Otherdeed Expanded Collection: Contract 0x790B2cF29Ed4F310bf7641f013C65D4560d28371

Collection Considerations

Both Otherdeed and Otherdeed Expanded parcels provide equivalent functionality within Otherside, including:

• Full land ownership and building rights

• Access to all environments and gameplay features

• Unique environmental attributes, resources, and Artifacts

• Commercial usage rights per Yuga Labs licensing terms

The choice between original Otherdeed and Otherdeed Expanded will be determined by:

• Optimal value relative to attributes and location

• Expert community guidance on strategic positioning

• Market liquidity and availability at time of acquisition

• Specific biome and attribute desirability for RARI DAO’s use case

Blockchain: Ethereum mainnet

Marketplace Acquisition: Rarible (https://rarible.com)

Custody: RARI DAO treasury multisig wallet

Technical Requirements

• Ethereum compatible wallet infrastructure (already in place via existing treasury multisig)

• No additional technical infrastructure required for acquisition

• Future build out would require Otherside SDK integration (if/when DAO approves development)

Selection Criteria for Specific Otherdeed

The acquisition team will prioritize:

  1. Floor price or near floor price to minimize cost (applicable to both Otherdeed and Otherdeed Expanded collections)

  2. Desirable biome (Swamp, Infinite Space, or Nexus preferred for visibility/accessibility)

  3. Strategic attributes identified through expert consultation with active Otherside community members

  4. Clean provenance (original mint or established holder history)

  5. Verified metadata and no smart contract issues

  6. Collection selection (Otherdeed vs Otherdeed Expanded) based on best value and strategic fit

Steps to Implement

Step 1: Governance Approval (Timeline: Days 1 to 14)

• Post proposal to RARI DAO governance forum

• Gather community feedback and address questions

• Submit formal on chain vote

• Achieve quorum and majority approval

Cost: $0 (internal governance process)

Manpower: Proposal author + DAO community engagement

Step 2: Expert Consultation and Target Identification (Timeline: Days 15 to 16)

• Proposal author consults with leading active members in Otherside community who are experts in deed attributes and benefits

• Identify 3 to 5 specific Otherdeed options that meet strategic criteria (optimal biome, attributes, location, and value) from both Otherdeed and Otherdeed Expanded collections

• Create prioritized acquisition list with rationale for each option

• Present shortlist to treasury committee for review

Cost: $0 (voluntary expert consultation)

Manpower: Proposal author (6 to 8 hours consultation and analysis)

Step 3: Market Monitoring and Rapid Response Preparation (Timeline: Days 16 to 17)

• Treasury committee or designated multisig signers prepare for rapid execution

• Monitor identified target Otherdeeds on Rarible for availability and pricing across both collections

• Establish communication protocol for quick decision making (Discord/Telegram for real time coordination)

• Confirm multisig signers are available for immediate transaction execution

Cost: $0 (existing DAO contributors)

Manpower: 2 to 3 treasury committee members or authorized signers (2 to 3 hours preparation)

Step 4: Acquisition Execution (Timeline: Day 18, or immediately when optimal target becomes available)

• Execute purchase transaction from RARI DAO treasury multisig via Rarible upon identification of optimal acquisition opportunity

• Acquire highest priority Otherdeed from shortlist at or below approved budget ceiling

• Given fluid nature of NFT sales, execution must proceed rapidly once target is identified

• Verify successful transfer to DAO treasury wallet

• Update treasury records and public documentation

Cost: [Current floor price] ETH + gas fees (approximately $1 to $10 depending on network congestion)

Manpower: Treasury signers execute multisig transaction (1 to 2 hours)

Note: Speed is critical as target deeds may sell quickly; treasury signers must be prepared to act within hours of target identification

Step 5: Community Announcement (Timeline: Within 24 to 48 hours of acquisition)

• Publish acquisition announcement across RARI DAO social channels

• Share Otherdeed details (plot location, attributes, visual, collection) with community

• Explain rationale for specific deed selection based on expert consultation

• Invite community input on future utilization and build out ideas

• Update DAO website/documentation to reflect new treasury asset

Cost: $0 (existing communication channels)

Manpower: Communications/community manager (2 to 3 hours)

Step 6: Asset Management and Future Planning (Timeline: Ongoing)

• Include Otherdeed in regular treasury reporting

• Monitor Otherside platform development and ecosystem updates

• Assess future proposal opportunities for plot development, events, or strategic partnerships

• Maintain custody security and verify asset integrity quarterly

Cost: $0 (absorbed into existing treasury management)

Manpower: Treasury committee ongoing oversight (minimal, <1 hour/month)

Legal Documentation / Risk Assessment

Legal Considerations:

• Standard smart contract interaction risks (mitigated by using established marketplaces)

• No anticipated IP issues (Yuga Labs grants commercial rights to Otherdeed holders per their licensing terms)

Risk Assessment:

• Market Risk (Medium): NFT and ETH price volatility could result in mark to market losses in the short term. Mitigation: Long term hold strategy, current prices near cycle lows, assets remain liquid.

• Platform Risk (Low to Medium): Otherside development could stall or fail to achieve adoption. Mitigation: Yuga Labs’ track record, significant funding, active development demonstrated.

• Timing Risk (Low): Target deed may sell before DAO can execute. Mitigation: Identify multiple acquisition targets, prepare for rapid execution, maintain a flexible approach.

• Opportunity Cost (Low): Treasury funds allocated to Otherdeed unavailable for other uses. Mitigation: Small percentage of treasury, does not impact operational runway.

• Smart Contract Risk (Very Low): Contract vulnerabilities or marketplace exploits. Mitigation: Use established, audited marketplaces; Otherdeed contracts have years of safe operation.

• Custody Risk (Very Low): Loss of access to DAO multisig. Mitigation: Existing treasury security practices apply.

Overall Risk Assessment: This proposal represents a low risk, high upside opportunity given current market conditions, established platform legitimacy, minimal treasury exposure, and expert guided selection process.

Timeline

Governance & Approval: 14 days

Forum discussion to Snapshot vote to On chain execution

Expert Consultation: 1 to 2 days

Community expert consultation to Target shortlist creation

Market Monitoring: 1 to 2 days

Price tracking to Execution readiness

Acquisition: Hours to 1 day

Rapid execution upon target availability to Asset custody confirmation

Announcement: 1 to 2 days

Community communication to Documentation updates

Total Implementation: 17 to 19 days

From proposal submission to completed acquisition

Future Development: TBD

Separate future proposals for build out, events, or partnerships

Start Date: Upon proposal approval

Expert Consultation: Begins immediately upon governance approval

Acquisition Target: Within 7 days of governance approval, executed rapidly when optimal target identified

Completion Date: 17 to 19 days from proposal initiation

CRITICAL NOTE ON TIMING: Given the fluid nature of NFT marketplace sales, the treasury committee is authorized to execute the purchase immediately upon identification of an optimal target from the expert curated shortlist, provided it falls within the approved budget ceiling. This flexibility is essential to securing high value deeds before they are purchased by other buyers.

Overall Cost

Acquisition Cost: 0.09 to 0.16 ETH (based on current Otherdeed and Otherdeed Expanded floor price ranges for quality deeds; exact amount TBD at execution based on real time market conditions and expert recommendations)

At current ETH prices (approximately $3,300): $297 to $528 USD equivalent

Gas Fees: Approximately $1 to $10 (dependent on network congestion at time of purchase)

Total Implementation Cost: $298 to $538 USD equivalent

Ongoing Costs: $0 (no maintenance, hosting, or operational expenses)

Budget Ceiling Authorization: The DAO treasury multisig is authorized to spend up to 0.20 ETH (including gas) to acquire one Otherdeed NFT (from either Otherdeed or Otherdeed Expanded collection) meeting the specifications outlined above. Any amount below this ceiling allows for market flexibility while maintaining fiscal discipline.

Treasury Impact: Represents a minimal percentage of current RARI DAO treasury holdings, maintaining conservative risk parameters.

Success Metrics (for future evaluation)

• Asset acquisition completed at or below floor price

• Deed selection reflects expert guidance on optimal attributes and location

• Community engagement and positive sentiment on announcement

• Otherdeed retained as strategic asset through at least one market cycle

• Future utilization proposals developed based on platform evolution

Future Opportunities (not included in this proposal)

• Custom build out and experiences on the Otherdeed plot

• Hosting community events or governance meetings in Otherside

• Strategic partnerships with other DAOs/protocols in adjacent plots

• Revenue generation through branded experiences or sponsored events

This proposal positions RARI DAO to secure a strategic metaverse asset at favorable market conditions while maintaining fiscal responsibility and alignment with community values. The expert consultation process ensures optimal deed selection, while the rapid execution framework accommodates the fluid nature of NFT marketplace dynamics. The minimal cost and downside risk relative to potential long term upside make this an opportune moment for forward thinking treasury diversification.

4 Likes

Some Fun References
Otherside Account Week 1 review:
X Post with Video

Otherside Guinness Book Record:
Bored Ape Gazette

Community activity group X account(scroll to see examples of in game):
Other Games

3 Likes

Let’s buy a couple of these instead of only 1, up to 1 ETH maybe. What are the chances these NFTs will also rise in value?

3 Likes

I would consider one a minimum. I think they should maintain if not rise in value once markets level out. It would be great to add a few depending on how the DAO feels here in discussions.

Otherdeeds are the foundation component to The Otherside. If we believe in the possibilities of NFT’s then we should own, support and engage in the current conversation and energy building towards the official launch over time.

3 Likes

Really like this idea, the cost is minimal and the upside for brand and community presence is clear. One question: who would actually be responsible for creating events, experiences, or any activation on the Otherdeed once the DAO acquires it?

2 Likes

Great question. Currently we the general public is not able to build on their deeds as there are two deeds from Yuga available to experience as a demo and two other studios have demo’d game modes for short times. Developers can be granted access to build experience pre launch but it is not open to public.

I would be happy to assist with any promotion but that would most likely be unrelated to this proposal as this is for the acquisition. I think the immediate benefit to the DAO is it gives our social accounts another topic to post about, and be part of the conversation. I am happy to offer social promotion ideas to the team as well.

2 Likes

I can’t see the upside here.

Financially, it’s an illiquid NFT tied to Yuga hype. No yield, no real utility right now.
Strategically, I see it weak unless there’s an actual plan to build something. Just owning land doesn’t drive visibility or engagement.

In terms of narrative… in 2025, “metaverse presence” looks more nostalgic than innovative IMO.

3 Likes

Appreciate your opinion and perspective.

1 Like

I appreciate the idea of establishing a presence for RARI in the Otherside, and I am generally supportive of the acquisition. But the DAO only gets real leverage if this becomes more than a simple land purchase.

Buying an Otherdeed makes sense if it unlocks something meaningful for the DAO. For example, hosting a joint community event with the Yuga team, livestreaming it on X, or creating co branded content that actually engages the APE community and highlights a real connection between RARI and Yuga. That kind of activation would justify the acquisition from both a marketing and partnership perspective.

1 Like

I agree. I see this as a multistep process. This being step one. Specifically on it’s own because pricing opportunity & deed functionality and building is not yet launched as it is not a full launch yet.
This would give a potential future marketing opportunities for cobranded interactions, social activity and promotion. Need the cart first before we go for the horse to pull it.

Step 1: Acquisition

Step 2: Marketing activation and maximizing utility

And in the event that the opportunity does not mature, the worst case would be we vote to sell the asset at a later time. The ask is low for a potential future marketing component.

1 Like