Introduction
RARI DAO stands for creativity, innovation, and community within the Web3 ecosystem. I propose the creation of an emblematic character, a symbol that captures the essence of RARI DAO: digital art, decentralization, and the connection between creators and collectors. Inspired by iconic styles such as Nouns, OPtimism Character or BanklessDAO to mention some, this character will not only serve as a representative emblem for the DAO but also act as a catalyst to connect and strengthen its global identity. Its purpose goes beyond symbolic representation, becoming a strategic pillar to position RARI decisively in the NFT market, excelling in art creation and promoting the core values of decentralization. This integrative approach aims to establish the DAO as a benchmark in innovation and digital culture, driving the sustainable growth of its ecosystem and its global recognition.Why is creating an IP beneficial for a DAO?
In the realm of DAOs, IP can include:
• Emblematic characters: Designs like the one proposed for RARI DAO.
• Stories or narratives: Lore that defines a universe or community.
• Visual art and NFTs: Original works that strengthen the project’s identity.
• Registered trademarks: Names, logos, and slogans associated with the project.
- Brand identity:
IP helps build a unique identity that sets the project apart in the market. An emblematic character or narrative can become a recognizable symbol both within and outside the Web3 ecosystem.
- Monetization and sustainability:
A strong IP can be monetized through:
• Merchandising: Selling physical products (t-shirts, pins, posters) or digital items (stickers, avatars, etc)
• Exclusive NFTs: Limited collections based on the IP, generating revenue and community engagement.
• Licensing: Allowing others to use the IP in their projects in exchange for royalties or agreements.
- Community building:
A character or narrative can act as a unifying element, helping members identify with the story or values of the project. It also fosters a sense of belonging and active participation.
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Scalability and collaboration:
A well-designed IP can evolve and adapt to new contexts or collaborations, such as partnerships with other DAOs, events, or brands. It can also expand into different formats, such as video games, animated series, or educational content. -
Global recognition:
A strong visual icon associated with the DAO can transcend the Web3 space and resonate with broader audiences, attracting new users, partners, and investors. -
Protection and control:
Registering the IP ensures the project maintains control over its use, preventing imitations or misuse. This is particularly important in an open ecosystem like Web3.
In summary, creating an IP is a strategic investment that combines creativity, community, and sustainability. It is a powerful tool to strengthen the brand, generate revenue, and build deeper connections with the audience.
Building with Propuse
Many of the most enduring brands from the 2021 NFT boom owe their longevity to the strength of their community-driven IPs. These NFTs, owned by the community, have become more than just collectibles—they’ve been embraced, expanded upon, and reimagined by their holders, transcending their original purpose. This deep sense of ownership and connection has allowed these brands to remain relevant and influential, proving that an IP powered by community creativity and participation can achieve lasting cultural and economic impact.
Benefits for the RARI Community
• Strengthening DAO identity: An emblematic character will help unify and connect initiatives under a common symbol. • Increasing recognition: It will be a powerful tool to differentiate RARI DAO in the Web3 ecosystem. • Fostering participation: The character will act as a catalyst to attract more users, creators, and collectors to the community. • Scalability: Its modular design will enable adaptation to new projects, collaborations, and narratives over time.Growing the Public Good: Identity as a Catalyst for Public Goods (if we wan’t to follow this path)
In Web3 ecosystem, a strong identity is not just a brand asset, it is a public good that fosters accessibility, collaboration, and innovation in communities. By establishing a shared symbol or iconic character, RARI DAO can enhance its contributions as a public good in the following ways:
- Strengthening Social Trust:
A shared identity creates a sense of belonging and mutual recognition, enabling trust between participants. This is especially important in decentralized systems, where identity can bridge gaps between pseudonymous users.
- Enabling Interoperability:
A recognizable and universally accepted identity can act as a common thread between DAOs and protocols. This fosters collaborative efforts and encourages communities to pool resources, aligning with the spirit of public goods.
- Empowering Community-Led Innovation:
By offering an open and creative token, RARI DAO allows the community to adapt and expand its character into new narratives, tools, and collaborations. This flexibility reflects the open-source principles of public goods, allowing for collective ownership and creative contribution.
- Promoting Inclusivity and Accessibility:
The iconic character serves as a cultural touchpoint, inviting diverse audiences to interact with RARI DAO. This broadens participation in Web3 and decentralization efforts, further cementing the DAO’s role as a public good.
- Catalyzing Sustainable Funding Models:
The identity can be a launchpad for sustainable funding initiatives, such as licensing, NFT collections, and educational content. These activities not only sustain the DAO, but also reinforce its contributions to the broader ecosystem as a self-sustaining public good.
Impact Statement
The creation of an iconic character aligns with RARI DAO’s commitment to fostering decentralized creativity, expansion, and innovation. As a public good, the character will symbolize inclusivity, collaboration, and shared ownership, driving long-term value for the Web3 community. Its presence will amplify RARI DAO’s impact by serving as a bridge between diverse initiatives, resonating with users around the world, and creating tangible pathways for decentralized and sustainable growth.
In this way, RARI DAO evolves from a simple creative hub to becoming a critical public good that powers the broader Web3 ecosystem.
Character Value
The proposed character will bridge creativity and technology, encapsulating the values and objectives of RARI DAO. Its design will not only strengthen the community’s visual identity but also serve as a catalyst for new experiences and opportunities within the Web3 ecosystem.
Example of DAOs with identity
In Web3, a strong identity is essential to stand out in a decentralized and competitive ecosystem. Brands with well-designed PFPs (Profile Pictures), like BanklessDAO, Optimism, or Arbitrum, generate higher engagement by creating visually recognizable and emotionally resonant symbols. These identities strengthen community loyalty, foster participation, and amplify their reach on social media. Additionally, an iconic PFP serves as an entry point for new users, enabling the community to grow. Finally, these visual identities effectively convey the project’s values and purpose, acting as a bridge between technology and people.
OPtimism
Bankless DAO
Links info about Chippi
chippi info
chippi book
chippi linktree
Nouns DAO
• Characters: Nouns, small pixel-art of unique characters that represent generative NFTs.
• Details: Each Noun is auctioned daily, and the funds are used for proposals within the DAO. They are known for their simple design and cultural impact on Web3.
• Philosophy: Decentralized community and governance with a creative and collaborative approach.
Nouns are a decentralized community focused on art, culture, and innovation in Web3, recognized for their distinctive pixelated aesthetic and DAO governance model. Their success lies in their commitment to openness: one Noun is auctioned daily, generating revenue for community-driven projects voted on collectively. The CC0 license allows anyone to use the designs, driving organic brand expansion. Additionally, they’ve inspired cultural movements (#Nounish) that blend creativity, technology, and global collaboration. Their strong positioning comes from combining memorable art with real utility in Web3.
SporkDAO
- Characters: The Spork as the central symbol, embodying versatility, collaboration, and community within the Web3 ecosystem. But also are 2 more characters buffircorn and beaver.
- Details: Evolving from the ETHDenver community, SporkDAO brings together builders, innovators, and creatives to drive educational initiatives, events, and decentralized projects that benefit the global Ethereum community.
- Philosophy: “BUIDL together,” focusing on collaborative and sustainable growth in Web3, fostering an inclusive environment where ideas and projects can thrive.
Building this proposal
“Creation of an Emblematic Character for RARI DAO,” the following key elements are required:
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Budget & Timeline
• Estimate costs for execution, 3design, marketing, and production (e.g., NFTs, promotional materials, merchandise).
• Proposal to secure funding from the DAO treasury or through external partnerships.
• Set deadlines for design creation, community presentation, and the official character launch. -
Required Team (6-8 people):
- Creative Director (1):
• Oversees the project vision and ensures alignment with RARI DAO’s values. - Digital Artists (2):
• Design the character and create additional visual materials. - Designer (1):
• ensures the project’s visual identity is cohesive, aligning the character with branding and promotional materials across all mediums. - Storyteller/Copywriter (1):
• Develops the character’s narrative and drafts associated content. - Community Manager (1) (Inside RARI having communication with Art Director)
• Engages the community, organizes votes, and manages feedback. - Web3 Marketing Specialist (1) (Inside RARI having communication with Art Director)
• Designs the distribution strategy and maximizes the character’s impact within the Web3 ecosystem. - Legal/Intellectual Property Specialist (Optional, 1):
• Ensures IP protection and establishes collaboration agreements if needed. Inside and outside of the project.
- Creative Director (1):
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Definition of the Creative Concept:
• Develop a clear vision for the character, aligned with RARI DAO’s values (decentralization, creativity, and community).
• Determine the artistic style, inspired by examples like Nouns DAO or Bankless DAO. -
Community Collaboration:
• Organize votes or surveys to gather ideas and allow DAO members to choose the final design.
• Engage the community from the start to foster a sense of ownership. -
Implementation Strategy:
• Plan to integrate the character across RARI DAO’s platforms and content (social media, NFT drops, merchandise, etc.).
• Develop collaborations with other DAOs or projects to expand its reach. -
IP Registration and Management:
• Ensure the character is legally protected, with a model that allows collaborations (e.g., CC0 licensing or specific agreements).
With these steps, the proposal can be executed effectively, creating significant impact both within and beyond RARI DAO.
Breakdown of Phases and Estimated Time
- Research and Conceptualization (1-2 months):
• Define the vision, values, and style of the character.
• Gather ideas from the community through surveys or creative sessions.
- Design and Development (1-2 months):
• Create initial sketches and prototypes.
• Iterate based on community feedback to finalize the design.
- Narrative and Implementation Strategy (1.5 month):
• Develop the character’s story and its connection to the DAO.
• Plan its integration into content (NFTs, social media, etc.).
- Production, Test and Launch (1.5 month):
• Create promotional material (merchandising, minting NFTs, FOMO & Hype campaign, videos, etc.).
• Coordinate the official launch of the character.
Total: 5 Months
Budget Require
| Position | Monthly Salary (USD) | Hours per Week | Total (USD) | Works With | Months Active |
|---|---|---|---|---|---|
| Creative Director (PM)(1) | $5,300 | 35 | $26,500 | Digital Artists, Marketing | Month 1 to Month 5 |
| Digital Artists (2) (2D & 3D Skills) | $2,300 (per artist) | 25 | $23,000 | Creative Director, Copywriter | Month 1 to Month 5 |
| Storyteller (1) | $2,100 | 20 | $6,300 | Digital Artists, Marketing | Month 1, 2 & 5 |
| Brand & Communication Designer (1) | $1,800 | 20 | $3,600 | Marketing Specialist | Month 3 to Month 4 |
| Marketing/Web3 Specialist (1) | $2,200 | 30 | $4,400 | Creative Director, Community Manager | Month 4 & 5 |
| Legal/Intellectual Property (1) | $1,000 | 16 | $5,000 | Entire Team | Month 1 to Month 5 |
| Patents & International Paperwork | - | - | $2,200 | - | - |
| Total General | - | - | $71,000 | - | - |
PS: The budget has been super optimized, taking into account the hot issues that exist with the DAO, with this proposal that can be great help and save the path of the DAO to a certain extent. This is Team work in some many ways 
Notes:
- This is a first draft, so we will discuss and adjust it over the next few weeks before starting its full execution.
- When I started to consider this idea now prop I spoke with Addie to find out how many of this positions can we merge with RARI DAO and of course if there is any possibility of this. But if not i propuse this table with this positions.
- I have spoken with the team regarding the positions I propose. I have had the draft for this prop since mid-November, but doing HR and finding the right people to build took time. However, I already have the positions covered in case they are required.
- The idea is that the first delivery of the PFPs will be minted in a L2 and will be limited to create hype, from there to be able to generate FOMO, there will be returns and they will have a purchase and ownership value.
- This could be the way to attract more collectors, DEGENs and some Web3 profiles to the RARI Chain.
About Soho:
Sohobiit is a crypto artist who has been active since 2020, the year in which she began her journey in Web3, merging creativity and technology within the blockchain ecosystem. Prior to that, she accumulated more than 12 years of experience in the world of technological entrepreneurship, working as a project manager, art director, and digital marketing and design specialist. Her multidisciplinary approach has allowed her to build innovative projects and be an active voice within Web3 LATAM communities, standing out for her creative and strategic vision. An active member of the ETH MEX core team, she joined to RARI delegate team since February, contributing ideas and improvements for RARI and advocating for a shared future. She is also co-founder of Happ3n.
Happ3n is a Web3 platform dedicated to creating meaningful connections between people through shared experiences in both the digital and physical world. It connects communities and fosters collaboration by integrating blockchain technology with social interaction.
I’ve more than one year building with ETH MEX initiative and this year i lead as Project Manager ETH MEX event 2024.
Soho Statement:
As a RARI DAO delegate I want to see the DAO grow in different areas, so I consider that the development of this IP/PFPs can be quite good in many ways such as brand amplification/recognition and monetization.
