Category : Ecosystem Fund Allocation
Author : Campbell Law
ABSTRACT
This proposal outlines the vision and process of onboarding a collective of partners in efforts to spread awareness and provide ongoing support to Rarible 2 starting from the public launch. It provides a detailed overview of the partner selection process, outreach requirements, compensation plan and recognition of potential benefits from partner utilization.
MOTIVATION
By allocating $RARI to existing brand partners and new Key Opinion Leaders who support Rarible 2, we aim to create a word of mouth chain reaction. The anticipated network effect will increase visibility and brand awareness of Rarible 2 and support new users to join the platform.
RATIONALE
Since the launch of Rarible as the first community-owned marketplace, we have built a strong network of projects and influencers with a multimillion following combined. This allocation of $RARI aims at effectively engaging and broadening this partner network through incentives for spreading awareness around Rarible 2 in their communities.
Partners who meet the specific requirements (number of followers, influence in web3 space) will receive $RARI token rewards as a program sign up bonus, and will be expected to support Rarible 2 through various social channels. As Rarible is a household name and with many partners already using the platform, the generated content will be highly native and will create the required effect.
KEY TERMS
Partner Marketing - a strategic collaboration between parties, whether it is two businesses or a business and an individual
Deliverables - tangible or intangible outputs that are submitted within the scope of a project.
Compensation - monetary payment given to an individual in exchange for their services.
SPECIFICATIONS
Partner Selection Criteria:
Social content style
Number of followers and engagement
Minimum follower count = 10K
Relevance and influence within the Web3/NFT space
Outreach Requirements:
Provide full overview of product
Deliverables - continuous $RARI support via socials
(2) Twitter posts per week
Specific tags will be required to disclose partnership
#RariPartner / #RariRewardPartner
Compensation Plan:
$RARI will be used as the payment method for the partners as a compensation and authentic user experience
Max total budget = 20,000 $RARI
1000 $RARI (staked) per partner
1 month full token lock-up
12-week vesting schedule
83.3 $RARI/week
Partner Utilization Benefits:
Amplification for Rarible 2
Build and maintain key relationships for future opportunities
Wide-spread network through partner social channels to reach target audience
Increase in brand awareness and GMV
Generate new leads
STEPS TO IMPLEMENT
Partner research and outreach
Confirm timelines and deliverables
Provide suggested social copies and required partnership disclosure tags
Transfer to a separate wallet for Safe Contract controllable via veRARI (address: 0x04D4241c42B63706E4139b2C73a5661b7b4E6df9)
20,000 RARI for the program