TLDR
Oamo is a platform that allows individuals to share anonymized data with companies in exchange for rewards and exclusive offers. Companies that acquire data directly from consumers gain access to rich insights into their behavior and the ability to send personalized offers without compromising the privacy of their target audience.
Our proposal looks to onboard the Rarible DAO as a launch partner on Oamo. We require no funds from the DAO and we will provide $5,000 in RARI in incentives to eligible Rarible DAO community members through our platform. The Foundation will then have access to anonymized insights about participants and gain the ability to develop a direct relationship with participants to drive governance participation and learn more from active members.
Our previous proposal didn’t reach quorum on Tally although it had support from the community so we have decided to remove the funding requirement to initiate this partnership.
What is Oamo?
Web3 organizations experience growth challenges as user behavior is split amongst multiple on-chain and off-chain data sources. On-chain data is fragmented across multiple wallet addresses with little to no relationship while there is no seamless way to attribute a user’s off-chain behavior (i.e. Twitter, Discord, Steam) to their wallets’ activity. There are no currently no tools to properly understand user behavior across all their major data sources.
Even if organizations can understand part of a user journey, their targeting stack remains limited to Web2 native strategies such as Discord, Twitter, or email. It makes it extremely hard to build a relationship with their target audience and generally compromises their privacy in the process.
To solve those issues, Oamo is building a platform that allows individuals to build a relationship with trusted companies on their terms without having to disclose any personally identifiable information.
Here are the main components of Oamo’s stack:
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Decentralized identity (DID): Users can create their decentralized identity and connect their wallet addresses and Web2 accounts. All data added to a user’s DID is encrypted and permissioned by the user. Once users connect their data sources, Oamo generates credentials based on their on-chain and off-chain behaviors. These qualifiers unlock opportunities for users to monetize their data anonymously via data pools.
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Data Pools: Organizations can create data pools to acquire insights into the on-chain and off-chain behavior of their target audience. Users can opt-in to pools for which they have the required credentials and contribute data. Upon opt-in, users earn rewards while their data is aggregated and anonymized with all other pool participants to generate behavioral insights.
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Offers: Organizations can send offers and surveys to data pool participants directly via Oamo’s messaging system. By using on-chain and off-chain criteria, businesses can guarantee that only their target audience receive the offers. This benefits both users and businesses as users receive offers that match their interests, and businesses can reach users who are more likely to convert without compromising their privacy
You can find a demo of the user-facing dapp here.
How does Oamo protect your privacy?
Oamo is built with user privacy in mind and goes above and beyond to protect your anonymity via a complex privacy-preserving architecture. Let’s dig into how Oamo protects your privacy.
Does Oamo have access to my data?
Oamo never stores a user’s wallets or Web2 account information in its database. All personally identifiable information is stored in ComposeDB, a decentralized database where each user has their own vault encrypted by the wallets added to their profiles. When a user adds a new wallet or Web2 account to their DID, Oamo leverages a third-party indexer or OAuth2 APIs to generate credentials for a profile based on Oamo’s set of Web2 and Web3 criteria. Oamo only stores these credentials to verify a profile’s eligiblity for a given Data Pool.
How is my data protected if it’s stored in a public decentralized database?
Oamo uses Lit Protocol to allow users to encrypt their data on the Ceramic network. As such, users are in total control of who can read their data and they are the only ones who can update their data.
How can I stay anonymous if companies can send me offers?
Oamo uses an encrypted decentralized messaging system between Oamo Profiles for its Offers to protect all personal information such as wallet addresses. Data Buyers simply select which Data Pool or customer segment within a Data Pool they would like to message as opposed to targeting individual profiles, thus protecting a user’s privacy throughout the process.
Timeline
Oamo’s launch is scheduled for September 19th, 2023. We would like to launch the exclusive Rarible DAO pool with $5,000 in $RARI on our launch day alongside other key partners and customers including Figment, Ledn, Index Coop, Lighthouse, and more.
Business Model
Oamo will not charge any fees for its Beta. Thereafter in 2024, we plan on launching a SaaS model where organizations will be able to pay a monthly subscription to send offers to users in their data pools.
Key Team Members
Yannick Folla: CEO, ex-Figment
Ahmed Hadjeres: CTO, ex-Eventbrite
The contact person for this project will be Yannick Folla, his Telegram is @YFolla and Discord handle is YFolla#4734
Accountability
Our project will attend community calls in the weeks following the launch of the partnership to share updates about the success of the campaign.
Benefits to the DAO
Oamo provides Rarible DAO a great way to learn more about its community and encourage active participation in its ecosystem.
RARI holders will be incentivized to participate in this campaign with $10 in RARI per participant and will be able to build a direct relationship with the foundation, fostering the DAO’s growth.
Useful Links & Media
Website: https://oamo.io
Docs: https://docs.oamo.io
The app will be available via the website starting September 5th.
