TLDR
This proposal is to fund the marketing working group (similar to the other working group that was created (see use of funds report 1 here). The first working group experiment has been a huge success, which has allowed us to move quickly as a group, fund workers, give contributors small tips, as well as feel empowered with direct governance over funds.
Details
These funds will be added to the original Rarible Dao Protocol Working Group but will be used to fund all marketing efforts. Active members of the marketing WG include Eric, Max, Mark, Mariana, Nathalie, and Diego. All members have voting power in the overall WG, currently run on alchemy.
Eric Arsenault will act as the representative for this group, and ensure funds move to the DAO wallet address.
Payments will be made bi-weekly or monthly (as needed) to the following Ethereum address:
0xc9044DaabF32659aF9E6ecc58C7247f3Ec7d9C2f
Individuals who are paid by this working group will consider themselves independent contractors and will report taxes accordingly. Forms W8-BEN and W9 will be filled out accordingly before funds get distributed to them when appropriate. Eric will be responsible for collecting these forms.
Funding amount, and use of funds
$100K equivalent in RARI as an initial amount of funding for the working group. These funds will be used to:
- Hire a Creative Director (See newly created position here)
- Pay current workers for their contributions
- Engage a third party firm for rebranding
- Fund any additional tools for managing social accounts
- Fund content creation
- We expect these funds will last a number of months (>3)
Accountability
The working group will be completely transparent around how funds are used, and provide reports at the end of each month outlining expenses.
Members of the working group will continue attending community calls and will participate in governance processes.
Why should Rarible DAO fund this?
We need to keep pushing forward with the execution of a decentralized ecosystem. Ensuring that the rarible protocol continues to grow its brand and reach a larger audience is essential for our success.