(Please see original google doc for links that dont show up)
Intro
This proposal marks the beginning of formalising my contribution to the working R group at Rarible DAO by retroactively proposing compensation to phase I of HyperVIBES.*
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HyperVIBES was materialized out of a fever dream—to explore unchartered territories and challenge the boundaries/status quo of NFT platforms. It is a proof-of-concept to empower users with the freedom to get boldly creative with their own NFT projects, thereby throwing open the floodgates to a cosmos of possibilities within the web3 ecosystem.
See the [scope section] for a general overview of work contributed thus far or [skip to the Rationale section to learn a little more about my background]
*Note: I understand this is a special case discussed with some team members; in the future, I will be making proposals ahead of time to avoid retroactive payments.
Future Contribution (HyperVIBES & Other Projects)
This section is purely for full disclosure and transparency to the R group and the DAO.
Though this specific proposal is only for retroactive payment for phase I of HyperVIBES, it also potentially signals continuing contribution towards the success of HyperVIBES and other projects within the R Group.
After this proposal, there will no further cases of retro payment,; Moving forward, my future contribution will require approval ahead of time—
- If I choose to continue to contribute on a per-project (part-time) basis, I will write a new proposal per these standard guidelines: [R Group Basics]
- If the R Group realizes the absolute need to transition my contribution to full-time, I will write another proposal to kick off as a prospective member (via 2-month trial) per these standard guidelines: [R Group Basics]
Scope & Contributions to HyperVIBES Phase I
As the sole designer of HyperVIBES, I wore many hats that would traditionally be assigned to respective designers (Brand & Visual, Product, UI/UX, Motion/Animation, Creative Direction)
At a high-level, Phase I, the MVP, was realized and executed in the same way I would any other design deliverable through these three exercises:
- Discovery and Research
- Conceptual Design
- Detailed/Finalised Design
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Visual communication and brand experience
- Defining the visual language, look and feel
- A solid week of explorations and multiple design directions to speak to a fresh perspective and narrative—Rejecting the tired cliché of Space, embracing the escher-like romance of discovering interdimensional unknowns
- Logo & Logotype explorations
- Type Treatment
- Color Palette
- 3D & 2D Artwork and animation
- Defining the visual language, look and feel
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Landing Page/Website (Pre and Post App Launch)
- Create an immersive, light yet digestible landing page to direct traffic to the HyperVIBES App
- Interaction & Motion Design
- Icons & Visuals
- Coordination with front-end/full-stack engineer Zak to build and illiterate
- Provide input on concise, engaging, yet comprehensible language/content strategy
- Create an immersive, light yet digestible landing page to direct traffic to the HyperVIBES App
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HyperVibes Web App - MVP
- Using Zak’s initial wireframes as a guiding light for a focused MVP, create a ux-friendly experience to accommodate these actions
- Entering the experience and choosing their path
- Create Realms
- Infuse tokens
- Claim tokens
- Browse/Explore
- Basic sharing
- Viewing existing realms and NFTs within each realm
- Entering the experience and choosing their path
- Define engaging experience w/o taking away from the utility
- Error States
- Confirmation
- Using Zak’s initial wireframes as a guiding light for a focused MVP, create a ux-friendly experience to accommodate these actions
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Misc
- Marketing content & assets
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Note that not all work/designs was executed for this Phase I due to team bandwidth and the need to keep scope focused as an MVP.
Proposed Compensation
The following numbers are reasonable and conservative based on two considerations—
- Market-competitive flat rate based on a multi-layered scope, expedited turnaround and 8+ years of experience in multiple design touchpoints
References/Literature:
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Start-up Branding - see link in google doc
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UI/UX Cost - see link in google doc
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Website Design Cost - see link in google doc
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Calibre and delivery of Phase I MVP—the expedited work for a fairly polished proof-of-concept was comparable to that of a lead product designer - (see link in google doc)
| Scope (Market-Base) | Phase I (~4 weeks; Oct 19–Nov 16) |
|---|---|
| Visuals/ Brand Exp/ Artwork / Animation | $2000 |
| Landing Page Design | $3300 |
| App UI/UX | $5500 |
| Total | $10,800 |
Total Compensation asked: $10,800 in ERC-20 stablecoins, (preferably ETH at the time this proposal was finished on Nov 18 at 9AM PST)
If paid in eth, ~2.7 ETH (Nov 18 9AM PST ETH at approx $4,000 according to CoinGecko)
Address: 0x3b5EDe9A5652a9fb3C467fA2AfFF37E3736722C4 / (lootsoot.eth)
Rationale
- I have over 7 years of relevant multi-disciplinary design experience shipping products across various touchpoints; These products range from physical consumer products to short films to digital experiences in tech. To name a few:
- Designing curation and art direction at Flipboard
- Executed various projects at Google within an embedded design agency R/GA
- Defining safe-driving experiences for motorcycles/vehicles at a startup acquired by Honda
- Launching LARQ, the self-cleaning water bottle (art direction, brand and film)
- I’ve spent the last 7+ months working as a design lead (brand and product) at Boardroom, a governance platform (here is where I met the great Zak and Brandon)