Goals and KPI Discussion

#1

Announcement:

As part of it’s mandate to host governance calls when necessary, the Governance Working Group will host the second proposal review call on Tuesday November 26th at 16 UTC in the discord server voice channel.

This call will be primarily focused around discussions involving Goals and KPIs which the DAO should set in order to steer itself in a unified direction. This discussion is initiated by @dzonson.eth

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#2

So the cal is starting in a couple of hours right, i’ll be there!

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#3

Hey gm everyone!

Thanks to everyone who made it.

Here’s the slide from @cr1st0f presentation during today’s overflow call. Couldn’t attach the recording as the audio got rugged; might need to bring craig bot into the DAO’s Discord or host future overflow calls in Google Meet.

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#4

Hey @jengajojo,

Thank you to everyone who contributed to the recent call and slide—it’s an excellent foundation for aligning Rari DAO’s Mission, Vision, and Purpose. I couldn’t join, but I’ve reviewed the material and reflected on how we can build on it effectively.

I also revisited the work already done by Rari DAO, to check the progress in areas like treasury sustainability, community incentives, and governance improvements. While those initiatives have laid a strong foundation, it’s clear that aligning around high-level goals will help us prioritize future efforts and measure their success more effectively.

Context

Many DAOs, including Rari, face challenges when it comes to defining a shared direction. Without clear goals, it’s difficult to evaluate proposals or understand how contributions align with the broader mission. Other DAOs have tackled this issue successfully, providing valuable insights:

  1. Arbitrum DAO: Their structured approach to unifying Mission, Vision, and Purpose ensures their ecosystem development aligns with long-term objectives.
    See their process here
  2. Lido DAO: Implemented the GOOSE framework to set measurable 1- and 3-year goals, which has helped guide their decision-making effectively.
    Learn more about GOOSE
  3. Scroll DAO: They use co-creation cycles to engage their community in every stage of strategic decision-making, ensuring inclusivity and transparency.
    Scroll’s Co-Creation Cycle

These approaches highlight the value of iterative, community-driven processes, which we can adapt to Rari DAO’s unique needs.

Proposed Goals and KPIs for Rari DAO in 2025

The following goals and KPIs are purely orientational and would require significantly more time to refine and tailor to our current metrics and community priorities. My hope is that this serves as inspiration and a starting point for discussion—they are fully open to change. Given the likelihood of an approaching bull run, we can afford to be more ambitious in setting our sights for 2025.

Mission:
Empower creators and users to shape the future of decentralized digital commerce.

Vision:
Establish Rari DAO as the leading decentralized organization for the creative economy, connecting technology, community, and innovation.

Goals and KPIs:

  1. Goal 1: Foster Adoption of Rarible Products
  • Purpose: Strengthen Rarible’s role as an essential tool for creators and communities.
  • KPIs:
    • Increase active creators by 10%-20% by mid-2025.
    • Grow monthly NFT listings and sales by 10%-15% in the same period.
  1. Goal 2: Enhance Governance and Community Participation
  • Purpose: Improve inclusivity, transparency, and participation in governance.
  • KPIs:
    • Increase voter participation by 20%-30% by Q1 2025.
    • Publish quarterly transparency reports detailing fund usage and proposal outcomes.
  1. Goal 3: Ensure Financial Sustainability
  • Purpose: Diversify revenue streams and solidify Rari DAO’s financial foundation.
  • KPIs:
    • Achieve 10%-15% of revenue from new products/services by year-end 2025.
    • Fund 3-5 impactful projects through grants by mid-2025, focusing on ecosystem tools.
  1. Goal 4: Drive Ecosystem Growth and Innovation
  • Purpose: Build partnerships and attract talent to expand Rarible’s impact.
  • KPIs:
    • Establish two strategic partnerships with key Web3 projects by mid-2025.
    • Host one hackathon in H1 2025 to attract developers and foster innovation.

Possible Next Steps

  1. Open a Co-Creation Cycle in January: Inspired by Scroll DAO, initiate a collaborative process for defining Mission, Vision, and Purpose.
  2. Formalize Goals and KPIs: Once aligned on the Mission, Vision, and Purpose, present these strategic objectives for a DAO-wide vote.
  3. Implement and Track Progress: Use analytics tools like Dune adn Karma to monitor KPIs quarterly and adjust based on results.

This framework is flexible and designed to evolve based on feedback. I’d love to hear everyone’s thoughts and suggestions

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