Authors: @Crown, @jarisjames, @Wednesday, @Melasin.eth
Abstract
This proposal outlines a strategic collaboration between the Rari Foundation and DAOlationships, a community that creates content as a public good. We’re focusing on enhancing community engagement through a decentralized creator economy. The initiative involves launching a hybrid roundtable podcast and Twitter space titled “Beyond PFPs,” utilizing Huddle01 for video format and the Rari Foundation Twitter for live community interaction. This approach aims to explore the diverse applications of Rarible’s open source NFT protocol in an engaging, multimedia format, highlighting real-world NFT use cases.
Motivation
While NFTs are often seen primarily as digital collectibles or profile pictures, their potential reaches far into various sectors. Our podcast will introduce a range of innovative applications, such as tokenizing real estate deeds on the blockchain as one of many examples. We aim to engage with projects across different industries, suggesting creative ways to use Rarible’s open source NFT protocol. Topics could include digital identity verification, enhancing supply chain transparency, or creating unique digital experiences in art and entertainment. These discussions are designed to broaden the understanding of NFTs, showcasing their versatility and potential impact in numerous fields.
DAOlationships aims to elevate community engagement and promote Rarible’s open source NFT protocol through innovative content delivery. The “Beyond PFPs” podcast will also serve as a business development tool to inspire guests to create real-world NFT use cases, advancing the space through the Rarible protocol.
Rationale
This collaboration aligns with the Rari Foundation’s values, introducing a novel approach to content creation in the Web3 space. It offers an opportunity to showcase real-world applications of NFTs, encouraging guests to develop NFT projects using the Rarible Protocol. This strategy aims to enhance community knowledge while fostering practical innovation in the NFT space.
Key Terms
DAOlationships: A Decentralized Creator Economy focused on producing content as a public good.
“Beyond PFPs” Podcast: A multimedia exploration of NFT use cases beyond profile pictures, hosted on various platforms, such as YouTube, Twitter Spaces, Spotify, Pods (web3 alternative to Spotify).
Specifications
The podcast will utilize iweb3 and traditional media platforms, offering a rich, interactive experience. Key elements include:
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Podcast Content Strategy: Development of a comprehensive plan for episode themes, guest interviews, and a publication schedule, focusing on diverse perspectives related to the Rarible Protocol and real-world NFT applications.
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Hybrid Podcast/Twitter Space: Hosting the podcast in a video format on Huddle01, combined with live Twitter Spaces for real-time community engagement.
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YouTube, Spotify, and Pods Integration: Creating a Rari Foundation YouTube account for video uploads, a dedicated Spotify account, and utilizing Pods for audio content, ensuring accessibility across various media channels.
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Sponsorship and Revenue Sharing: Actively seeking sponsors for the podcast, with 10% of all sponsorship revenue being contributed back to the Rari Foundation.
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Quality Assurance in Production: Adhering to high production standards for both audio and video content, with regular review sessions for continuous improvement.
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Promotion Strategy: Coordinated promotion across social media, crypto communities, and other relevant channels, leveraging organic sharing and the networks of both Rarible and DAOlationships.
Steps to Implement
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Set up necessary channels on platforms like YouTube, Spotify, and Pods.
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Co-create a podcast content plan aligned with the Rari Foundation’s values and focusing on real-world NFT applications.
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Execute podcast production in both video and audio formats.
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Co-promote and share podcast episodes across various channels.
Timeline
Start Date: Begin Research/Scheduling in December, and begin producing content in January.
Milestones:
- Create all necessary channels: YouTube, Spotifiy, Pods
- Create the branding for “Beyond PFPs”
- Create the Schedule for the 1st month of the Podcast (4 Episodes)
- Book guests for one episode per week, 4 episodes per month
- Create a Graphic promoting each episode. 1 per week
- Release at least 2 tweets per week from the Rari Foundation & DAOlationships twitter account
- Host 4 episodes per month, 1 per week
- Edit 4 episodes per month, 1 per week
- Upload 1 episode to YouTube, & Spotify per week, 4 per month
Completion Date: 3 Months.
Overall Cost
The total cost for this partnership is estimated at 6,000 RARI, covering content creation, social media management, research, video editing, graphic design, operations, and bounties for social listening to assist in landing notable guests.
To ensure accountability and alignment with project milestones, we propose utilizing the grant framework of Hedgey Finance, a free open-source tool for time-locked token distribution. This approach will allocate locked RARI tokens, which can be revoked by the DAO if necessary. Additionally, a condition will be coded into the grant agreement to unlock portions of the RARI tokens as specific milestones are achieved. This method ensures that the funds are used efficiently and in accordance with the progress of the project, providing a transparent and secure way to manage the grant.
