RRC [XX] - Reviving NFT Activity on Rari Chain

Proposals Parent DAO Proposals
#1

*this is the first version of the proposal forged by @dzonson.eth and @forexus. We want to gather community feedback on it and eventually create ultimate version :slight_smile: PLEASE comment and share thoughts :purple_heart:

Abstract
Rari Chain, as a critical product of the Rari DAO ecosystem and closely tied to the Rarible NFT Marketplace, is underperforming in its primary function—fostering vibrant NFT activity. Despite its promise of providing a cost-effective and royalty-centric alternative to Ethereum’s mainnet, Rari Chain NFT collections currently lack significant user interaction, trading volume, and meaningful floor prices. Monthly volumes barely reach a few hundred dollars, an outcome that is unacceptable given the project’s potential. To address this issue, we propose a gamified initiative aimed at revitalizing the ecosystem by incentivizing user interaction with Rari Chain NFTs through structured and engaging seasonal quests.

Motivation

The current state of Rari Chain is dire:

  • Low NFT activity: Collections show negligible floor prices and lack trading volume.
  • No organic growth: The platform’s state deters creators and collectors alike from engaging.
  • Missed opportunity: Affordable NFT interactions and unique royalty features remain underutilized.

Given these challenges, our proposal seeks to directly address these issues by introducing an incentive-driven, gamified approach that stimulates user interaction and engagement with Rari Chain NFTs. This initiative aims to create a foundation for long-term growth, preparing the platform for the next bull market in the NFT space.

Proposed Solution

We propose a Seasonal Gamified Program modeled after the proven success of DeFi Weeks and the quest systems used on platforms like Superboard.

Key Elements

  1. Gamified Quests
  • Tasks include:
    • “Buy an NFT from a specific collection.”
    • “Provide liquidity for a collection.”
    • “Hold X items from a collection.”
    • “Use X platform to create X collection.”
    • “Reach 0.1 ETH volume,” etc.
    • ‘’Retweet on X’’
  • Dynamic and creative quests to encourage repeated engagement.
  • Leveraging the Superboard platform for its speed, reliability, and creative flexibility.
  1. Seasonal Structure
  • Minimum two-month duration per season.
  • Iterative improvements between seasons based on user feedback and results.
  • Sporadic release of quests to maintain consistent user engagement.
  1. Initial Incentives
  • 50,000 $RARI tokens allocated as rewards for Season 1.
  • Development costs for quest programming (~$5,000 $RARI, to be detailed before finalizing the proposal).
  • Compensation for program creation and supervision (~$8,000 $RARI).
  1. Community Engagement
  • Reviving previously funded collections (e.g., those awarded $1,000 during DeFi Weeks) through targeted quests.
  • Promoting long-term user loyalty by creating a fun and rewarding experience.
  1. Public Working Group
  • Create a public working group where community members can participate in ideation and contribute to quest designs.
  • High-performing contributors will be considered for inclusion in the core team for Season 2.

KPI Metrics and Expectations

While immediate profitability is not the goal, the program will focus on key performance indicators (KPIs) that measure growth and engagement:

  1. User Growth:
  • Target: Onboard at least 1,000 active users interacting with quests during Season 1.
  1. NFT Activity:
  • Target: Achieve a 10x increase in monthly minting and trading volumes (baseline: a few hundred dollars).
  1. Community Development:
  • Target: Foster a strong and engaged community through social media and platform metrics (e.g., Discord and Twitter engagement).
  1. Revenue Projections:
  • Long-term goal: Increase minting fees and Rarible trading fees through sustained ecosystem growth.

Implementation Timeline

  • November: Finalize proposal and gather community feedback.
  • December: Deploy initial development of quests on Superboard.
  • January–February: Launch Season 1 with an active promotional campaign.
  • March: Review results, collect feedback, and iterate for Season 2.

Financial Overview

  1. Incentives:
  • 50,000 $RARI for Season 1 rewards.
  1. Development Costs:
  • Quest programming: $5,000 $RARI (estimated, needs to be confirmed with Rari Team how much quests development costed them in DeFi Weeks).
  1. Supervision and Maintenance:
  • Compensation for the core team/working group (Forexus, Dzonson & Rari Team members): $8,000 $RARI.

Total Estimated Budget: 63,000 $RARI (~$100,000 USD)

Conclusion

This gamified initiative represents a strategic and creative solution to revive NFT activity on Rari Chain. While we do not anticipate immediate profitability, this program aims to attract users, build a robust community, and lay the groundwork for success in the upcoming bull market. By boosting engagement, minting, and trading volumes, we will position Rari Chain as a cornerstone of the NFT ecosystem and a key player on the Rarible platform.

Disclaimer

This proposal is for informational purposes only and does not constitute financial or legal advice. All projections and estimates are subject to adjustment based on DAO feedback and market conditions.

6 Likes
#2

I’ll be keeping an eye here, I’d really love to see the evolution of this prop.