thanks for putting this up, Jana!
Just a quick question from my end
Please who are these marketing ambassadors? Just curious and please let me know if that is private info
2 Likes
thanks @WinVerse! The estimated ambassador program consists of 30-40 ambassadors of 3 different tiers of social media following. The actual names are not confirmed yet, but the idea is to have ambassadors reach our diverse audiences: creators, collectors, traders, token holders, builders etc.
6 Likes
Would love to be an ambassador! If it will happen or not, I’ll always be doing my best to spread awareness and generate some boosts on social media.
Does that mean we’ll relaunch Delegate Cohort 3?
Besides all this, 2025 is going to be an exciting year!
4 Likes
i’ve been working in a prop that i’ll drop this days thinking how to growth RARI ecosystem, make RARI name sound loud and obtain benefits from this.
3 Likes
Thanks for putting up this comprehensive proposal and using the formatting from the Governance framework!
We are very excited to see the development of the Rari ecosystem in 2025. We do also appreciate the Transparency reports, which help the DAO reviewing the economic performance with the goal of achieving sustainability in the long run.
As StableLab’s delegate activity compensation is included in the Foundation’s yearly budget, we will vote abstain once this proposal goes onchain. We encourage all $RARI holders and Delegates to vote this proposal in order to reach sufficient quorum.
1 Like
At a time when Rari DAO is struggling with immense expenses and minimal revenue, proposals like this feel completely out of touch with reality. I am firmly against this proposal, and my detailed response can be found here.
2 Likes
The proposal looks good, @JanaBe. My only concern is the marketing spend. $340K seems like a significant allocation. How did the foundation make this decision, and what factors were considered?
@JanaBe, I’m curious to hear your response to @dzonson.eth’s concerns. Perhaps sharing a list of KPIs would help?
2 Likes
To make it clear, my primary concern is seeing the Treasury funds deplete while we lack tangible results. Specifically, at the end of last year, we had around 7.5M $RARI tokens in the Treasury. Now, before voting on this proposal, we’re down to 4.6M. That’s only about $11 million—assuming the unrealistic scenario of selling tokens with 0% price impact. Realistically, it’s likely less than $10 million.
Additionally, I’ve noticed that the operational budgets of the Rari Foundation have been growing exponentially year over year. Two years ago, it was $1 million, last year $1.6 million, and now we’re at $2.3 million.
Correct me if I’m wrong, but this trajectory suggests we have 2-3 years of runway left. What happens after that? What becomes of the remaining funds?
To summarize, my main concerns are poor performance and the precarious state of the DAO. Expenses are massive, while revenue is almost negligible. There’s a saying: “Measure twice, cut once.” I firmly believe we need to establish clear KPIs for proposals like this, set concrete goals and plans, and address the significant mistakes made over the past few years.
2 Likes
Thanks @JanaBe for putting this up, and sorry for my late response. A couple questions for my understanding, please correct me if I didn’t understand something correctly:
-
The operational budget is a share of the total expenses, meaning proposal requests, grants, ecosystem growth etc. will come on top?
-
Are there any income streams, e.g. from RARI chain or Rarible, and if so, what were they totaling this year?
-
According to the Q3 Transparency Report, the treasury is about $8 Mio USD, is that correct? As @dzonson.eth is pointing out, this would only give the DAO a runway of 2, maybe 3 years, which is REALLY concerning.
Besides, as general questions:
-
I would appreciate a more detailed overview of the budget areas, how the buckets are going to be ditributed (like the one from 2023)
-
E.g. who is on the team and do you plan on hiring next year (120k per contractor including two part-time people is high, even for industry standards), where’s the 150k security audit coming from?, how much from the marketing budget is allocated for ambassadors?
-
I wasn’t aware that Stable Lab (@Jose_StableLab) is compensated as a delegate, what is the arragement there are are there any other paid delegates? That should be transparent information from my understaning.
-
After reviewing @dzonson.eth post opposing the budget: Not everything went badly this year, but I guess we can agree that the products we should govern didn’t develop as we hoped. Therefore, I would agree with the call for KPIs and recommendation for a reform.
Would appreciate, I you could give feedback on the questions. Have a happy new year!
4 Likes
2025 Rari Foundation Budget – Strong Roadmap for Growth and Decentralization
I’ve had a chance to review the first draft of the 2025 Rari Foundation budget proposal, and I have to say – it reflects a well-thought-out, forward-looking approach that aligns with the rapid expansion of the Rari ecosystem.
Key Highlights:
Strategic Growth – The proposed 33% budget increase is justified by the Foundation’s scaling efforts across governance, infrastructure, and marketing. The addition of RARI Chain infrastructure costs and expanded legal efforts reflects the complexity of managing a multichain ecosystem and decentralizing governance.
Governance Evolution – I’m particularly excited to see the focus on transitioning governance to RARI Chain and introducing multichain fee collection. This shift feels like a natural progression toward more resilient, community-driven governance.
Marketing and Ecosystem Expansion – Allocating $340k for marketing demonstrates the Foundation’s intent to push hard on awareness and ecosystem growth. The focus on IRL events, sponsorships, and co-marketing could be a game-changer for driving more traction to the protocol.
Transparency and Accountability – The structured approach to quarterly reporting and community-requested budget updates (within 15 days!) strengthens the relationship between the Foundation and the DAO. This level of openness is crucial for building trust as we scale.
Constructive Suggestions:
- I’d love to see more granular KPIs tied to the marketing budget – maybe around growth metrics or community engagement.
Overall, this proposal reflects a strong commitment to the long-term success of the Rari ecosystem. Big kudos to the authors for putting together such a comprehensive plan. I’m looking forward to seeing how the community engages with this and what refinements come from the feedback process!
Onward to 2025!
2 Likes
thanks for the feedback @forexus
I’ll refer you to the right people leading the ambassador program - excited to see your interest!
Relaunch of the delegate program will be focused on RARI chain based governance and will affect cohort 3 and their new delegations to kick off the RARI chain governance transition.
amazing! pls ping us with your ideas or let’s discuss in the next community call!
1 Like
Thanks for the feedback, @andreitr. The bulk of the marketing budget is allocated to the ambassador program with the rationale that end-user adoption of RARI ecosystem products is the key objective, hence the focus on using marketing to break out of our own channels and reach net new audience.
We can unpack this in more detail in our next community call!
Thanks @JanaBe for butting this together.
I think its good proposal and generally agree. I would suggest couple of things as mentioned KPIs and success metrics.
Also, consider adding staged conversion or split payment in Rari / USDC to not impact the price.
I would increase marketing budget and add separate section for ecosystem growth and incentives for builders or projects building on top of Rari.
Its a bullrun now so its good time for marketing. To summarise consider adding the following:
- Funding amount for grants/builder incentives
- Growth targets for protocol transaction volumes (perhaps %)
- Metrics for ecosystem project success
- User acquisition goals
- Partner / user activation KPIs
The “ecosystem growth” section only lists general activities without allocated budget or measurable outcomes.
hi @bitblondy - thanks so much for reviewing the proposal!
I’ll answer point by point and we can discuss more in the community call tomorrow.
-
The operational budget is only for the areas outlined in the proposal so indeed ecosystem growth in the form of grants or loans are not included. These have a separate Ecosystem Growth Fund (EGF) and we don’t foresee pitching for additional funds for EGF in 2025.
-
The end-of-year transparency report due at the end of the month will have the precise detail, but the revenue this year was around 17ETH from RARI chain sequencer (gross revenue, pre split between the FND and DAO), 1K USDC from Rarible Protocol (mainnet only, 1 month), 25k ARB from grant to the DAO.
-
The overall funds in today’s value are roughly 20M USD. I’ve responded to Dzonson’s post but in brief, the funds are spread across the DAO’s treasury, the Foundation wallets, and the Ecosystem Growth Fund.
-
RE team structure and insight into budget areas: we can share the org chart in tomorrow’s call as well as break the costs down. For marketing, for example, the bulk of the cost was the ambassador program.
-
StableLab are the only professional delegate at the moment. They came on board to model delegate behaviour. More here.
-
We agree and will include KPIs in the revised proposal!
Thank you!
thank you for the feedback @Firefly808! Very nice to hear your support 
Indeed we’ll incorporate KPIs in the revised proposal!
1 Like
Thanks to everyone who reviewed the budget proposal and shared their feedback.
The proposal has been updated to respond to the key areas of feedback:
- Reduction in the budget request by 10% to 2,040k USD
- Inclusion of high-level KPIs
- Team composition breakdown
Looking forward to discussing the revisions in the community call tomorrow!
3 Likes
Thanks @JanaBe for your comments and explanations.
There’s still missing some information from my understanding, though, and there was not enough time given to discuss and address the concerns from my perspective, why I ultimately voted against this proposal. These include:
-
regarding 2: Thanks for outlining the revenues and, given there’s room for improvement, adding some KPIs for the next year.
-
regarding 3.: despite searching through published reports and being present in the calls, I couldn’t find, or I don’t recall, an accurate report of all the DAOs assets. There’s the public on-chain treasury and some safe wallets, but these do not add up to the estimations given by the foundation.
That’s the nr. 1 info when proposing a budget. Not necessarily including details, but there should be public (and accessible) information about the DAO’s assets. -
The proposal still does not give a more detailed explanation of the budget areas. There should be clearer info which bucket goes towards which cause (as done on the 2023 budget proposal). Again, not every expense but more than just one number per category.
-
regarding 5.: the 2023 budget states 48k yearly for Stablelab (@Jose_StableLab) as a professional delegate. Since then, there’s no detailed budget information, so I’m just guessing it’s the same amount for this year.
The DAO is definitely in need of governance contributions, so I’m not generally opposed to payments or incentives. But I’m wondering if you can share which services are included in this agreement, compared to regular delegates? Also, it’s a conflict of interest voting for their own compensation.
Despite, I’m happy the foundation can continue their work in the next year and further develop the RARI ecosystem.
2 Likes